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18 Workenstein Jobs

Workafella - Manager - Branding & Public Relations (7-10 yrs)

7-10 years

Chennai

Workafella - Manager - Branding & Public Relations (7-10 yrs)

Workenstein

posted 2mon ago

Job Description

Manager - Branding & Public Relations


About the Company:

Call it a workspace, call it a playground for minds, call it a greenhouse for brands. Workafella is what we call it. At Workafella, we build high-energy workspaces designed to inspire fresh thinking, let doers collaborate, and let businesses rise and shine.

Caffeine healing and ergonomic comforts are the tip of the iceberg. Workafella is a vibrant ecosystem that inspires seamless productivity and quality thinking. We believe in the luxury of your productivity.

Those are just a few of the many reasons to join the fold. Workafella is much more than just a workspace. We are in Mumbai, Chennai, Hyderabad, and Bangalore where exciting events and meaningful interactions add value to our business. Workafella is your stairway to success.

Job Overview:

- A creative and strategic thinker with exceptional leadership skills, able to establish reciprocity between the teams working together towards building a strong positive image of our company with existing and potential clients/customers, the media, and the general public.

- In this role, you will primarily function as an individual contributor, taking ownership of key responsibilities for Workafella & it's parent group of Rattha.

- You will also be in charge of managing our brands' positioning in the market and raising brand awareness by developing persuasive, targeted campaigns.

- On the PR side, you will be monitoring the public image of our company, ensuring adequate media coverage, and cultivating strong relationships with media representatives.

Key Responsibilities:

- Responsible for implementing and maintaining a robust strategic organizational public relations program.

- This program's goal is to ensure that the organization seen as a leader in their Category and field.

- Responsible for brand management and content distribution strategies, marketing communication, advertising, partnership development, and managing overall execution of the communications goals.

- Serve as the media relations expert and help to establish Organisation and its members as thought leaders to a broader audience.

- Through integrated public relations, this position will continue to increase the visibility of the organization's many programs, events, and initiatives to the larger community.

- Manages strategic proactive media outreach by identifying Companies brand awareness opportunities takes initiative to act upon these opportunities to achieve results.

- Create compelling and engaging content, including press releases, articles, blog posts, and social media updates, to communicate our brand message effectively.

- Hands-on experience in creating innovative campaigns to engage with the public and media.

- Identifies trends and leverages opportunities within the industry, through the use of social and digital tools and channels.

- Leads and provides strategic direction on new projects.

- Manages and prioritizes staff time to fulfil cyclical as well as new projects as needed.

Qualification and Experience:

- MBA in Marketing or a related field, with 7+ years of relevant work experience in Branding & Public Relation.

- Experience managing media relations and marketing campaigns required, Real Magnet experience a plus.

- Exceptional written, oral, proofreading, branding, design oversight, interpersonal and presentation skill set.

- Management, analysis and growth of social and branding campaigns with measured results.

- Ability to build and maintain beneficial media relationships on an organization's behalf.

- Ability to work creatively and with flexibility in a fast-paced environment while maintaining high work standards.


Functional Areas: Other

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What people at Workenstein are saying

What Workenstein employees are saying about work life

based on 15 employees
92%
86%
58%
100%
Strict timing
Monday to Saturday
Within city
Day Shift
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Workenstein Benefits

Gymnasium
Cafeteria
Health Insurance
Free Transport
Child care
Work From Home +6 more
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