WNS - TSC Manager - Web Analytics (8-12 yrs)

Company Description - The Smart Cube, a WNS company, is a trusted partner for high performing intelligence that answers critical business questions.

And we work with our clients to figure out how to implement the answers, faster.

Job Description:

- The candidate must have 8-12 years of experience in Google Analytics/Web Analytics and SQL (GCP-Big Query) domain with a proven record of accomplishment of successfully delivering results in a fast-paced environment.

- Responsibilities - Creating multiple GCP big queries to support data science and business teamsCreating and managing Data Studio dashboards for various teamsDelivering the data requirement for various stake holders and owning the analytics part is crucialExpertise in setting up and managing Google Analytics 4, including event tracking, custom dimensions, and data import.

- Proficiency in Google Analytics setup, including tracking code implementation, goal and funnel configuration, and data filtering.

- Expertise in creating custom dimensions, metrics, and event tracking to capture unique data points.

- Advanced knowledge of Google Analytics reporting, including creating and customizing dashboards and reports.

- Experience with Google Tag Manager for streamlined tag implementation and management.

- Familiarity with other Google tools, such as Google Search Console and Google Data Studio for a holistic view of website performance.

- Understanding of data privacy regulations, such as GDPR and CCPA, and their impact on data collection and reporting.

- Ensure that the existing aggregate tables (data mart) are able to support a new set of granular funnel reports (across app and web), and user engagement reports for key site areas: PDP, PLP, Checkout,

- MyAccountConstruct additional reporting tables on top of the data mart to facilitate these new reportsBuild or collaborate with the reporting team to build out the reports mentioned aboveProvide insight from reportsScripting in google data studio

- GAIQ certification is a mustExperience in Big Query and SQL is crucialInstrumentation knowledge in Google analytics apps and websiteGood knowledge of Google analytics, Google tag manger and Data StudioKnowledge of Firebase and GA4Google sheets, docs and MS excel expertiseKnowledge in GA sanity maintenance and debugging of analytics tags.