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Advanced Marketing Analytics Manager

Wipro Enterprises

based on 1.6k Reviews

6-8 years

Bangalore / Bengaluru

1 vacancy

Advanced Marketing Analytics Manager

Wipro Enterprises Ltd

posted 1hr ago

Flexible timing

Key skills for the job

+ 4 more

Develop, implement, and manage lead scoring models to optimize lead prioritization and improve sales efficiency.
Design and implement attribution models (e.g., Multi-Touch Attribution, Market Mix Modeling) to evaluate and optimize marketing channel effectiveness and ROI.
Analyze and map customer journeys , identifying key touchpoints and opportunities for enhancement to improve engagement and conversion rates.
Use advanced statistical and predictive modeling techniques to generate actionable insights for business development and marketing teams.
Optimize marketing spend allocation through data-driven insights derived from attribution models and predictive analytics.
Perform segmentation analyses to identify high-potential customer groups and tailor strategies accordingly.
Work closely with IT and Global Marketing organizations to ensure that data needs for advanced analytics are part of Global data improvement roadmaps in the respective organizations.
Leverage existing capabilities in the Global Central data organization and build solutions to cater to the International regions needs.
Oversee the integration of analytics tools with Sales and Mar-tech systems (e.g., Salesforce, Marketo, Adobe, CDP) for lead scoring, journey optimization, and attribution analysis.

Required Qualifications:

6-8 years of experience in marketing data science analytics, or a related field with demonstrated proficiency in data mining, statistical analysis, and the application of advanced analytics techniques.
Bachelors degree in a quantitative field such as Statistics, Data Science, Computer Science, Mathematics, Economics, or a related discipline.
Previous advanced analytics experience in the Med-tech industry or B2B.

Preferred Qualifications:

Relevant certifications in data analytics, machine learning or related areas is a plus. An advanced degree (e.g., Masters, Ph.D.) in a relevant discipline.
Strong understanding of data from tools such as Salesforce, Marketo, and Adobe.
Previous experience working with attribution models, including multi-touch attribution and Market Mix Modelling.

Skills:

Excellent communication and presentation skills in English, with strong stakeholder management abilities to work collaboratively across functional teams.
Demonstrated ability to develop advanced analytics solutions in data-sparse environments, using creative problem-solving, proxy metrics, external data sources, and imputation techniques to drive actionable insights and model accuracy.
Strong project management and cross-functional collaboration abilities.
Desire to work in a fast-paced, deadline-driven environment with customer first attitude.
Establish and maintain positive work relationships with peers, management, and customers, displaying a willingness to understand diverse points of view.

Employment Type: Full Time, Permanent

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