Associate Director - Trade Marketing - FMCG - IIM/FMS/MDI/XLRI (8-16 yrs)

Education and/or specific experience

- Post -Graduation (MBA from a reputed B-School) with at least 8 years' experience

- Experience of working in FMCG Sales & Trade Marketing roles preferably.

- Proven leader that inspires teams to deliver on key business objectives

- Experience defining the commercial strategy for a global brand & leading the execution across multiple consumer touch points

KEY ELEMENTS

- Define the commercial strategy for Trade Marketing

- Work closely with the Hub & Regional sales team to plan and deliver on ABI Commercial strategy

- Analyze category, consumer and shopper data to optimize plans to deliver volume, share and brand health KPIs

- Develop, execute and track the programs across Consumer promotions, Visibility & Trade Programs

- Develop plans for all integrated campaigns which includes establishing go-to-market plans for campaigns ranging from global moments to cultural events to genre specific campaigns

- Manage commercial agencies to develop and execute all integrated Campaigns & local tactical activations

- Work with the global team to ensure Indian interests are being met while still ensuring alignment with the Global direction

- Ensure optimal resource allocation and track programs v/s ROI delivered across sales regions

- Ensure timely budget management is undertaken

- Brand compliance to government and industry regulations are met

- Monthly Business Performance Scorecard

- Monthly Focus Agenda/New Initiative Performance Report

- Monthly Competitor & Customer Information that is relevant and actionable for our business