Programmatic Media buyer

Key Responsibilities:

Strategy Development:

•       Design programmatic media strategies across display, native, video, and retargeting campaigns.

•       Identify target audiences, optimal channels, and KPIs to align with business goals.

•       Research and recommend emerging trends, technologies, and strategies in programmatic advertising.

Campaign Management:

•       Execute and manage programmatic media buys across DSPs like DV360, The Trade Desk, and other programmatic platforms.

•       Optimize bids, placements, and audience targeting to maximize reach and cost-efficiency.

•       Monitor and troubleshoot campaign performance to ensure optimal results.

Performance Analysis & Reporting:

•       Track and measure media performance using tools like Google Analytics, Looker Studio, and third-party tracking platforms.

•       Generate reports on CTR, CPC, CPM, and ROI, providing actionable insights for continuous optimization.

•       Collaborate with internal teams to enhance campaign outcomes.

Leadership & Collaboration:

•       Lead strategic planning sessions and team discussions on programmatic media trends.

•       Provide guidance on bid strategies, audience segmentation, and performance improvements.

•       Work closely with sales and marketing teams to develop tailored media proposals for clients.

Requirements:

•       4+ years of hands-on experience in programmatic media buying, ad operations, or digital advertising.

•       Proficiency with Google Ad Manager, Facebook Ads Manager, DSPs like DV360 & The Trade Desk.

•       Strong understanding of RTB, bid management strategies, conversion attribution, and tracking technologies.

•       Analytical mindset with a data-driven approach to performance optimization.

•       Excellent communication and collaboration skills to work across teams.