Senior Paid Media Specialist

Job Description

We are seeking a Paid Media Specialist with a specialization in Paid Marketing to join our team.

This role involves developing, executing, and optimizing paid advertising campaigns across various digital platforms and geographies to enhance our brand's visibility and drive engagement and conversions.

Key Responsibilities:

• Brainstorm and develop advertising strategies: Create, implement & optimize paid advertising strategies for our clients across various platforms (Google, Meta, LinkedIn, etc.) to meet specific campaign objectives.

• Campaign management & optimization: Plan, create, and manage paid advertising campaigns from inception to completion, including keyword research, ad copywriting, A/B testing, and bids optimization.

• Audience targeting: Conduct research to identify target audiences and develop audience segmentation strategies for more personalized ad delivery and content.

• Competitor analysis: Keep abreast with competitor activities, industry trends, and ad ranking factors to identify opportunities and stay ahead of the competition.

• Performance analysis: Analyze campaign and content performance metrics, such as CTR, CPC, conversion rates, RoAS, and use data-driven insights to continually optimize campaigns and content for better results.

• Budget management: Effectively manage and allocate advertising budgets to ensure maximum ROI, monitor spending, and adjust as needed.

• Analysis and reporting: Analyze campaigns thoroughly and create detailed reports with KPIs. Recommend and suggest troubleshooting mechanisms to better campaign performance.

• Content creation: Oversee and assist design team in generation of high-quality, engaging content for various digital channels, including blog posts, social media posts, email marketing, and websites. 

Qualifications

• Bachelor's degree in Marketing, Digital Media, or a related field.

• Proven experience in managing PPC campaigns across multiple platforms such as Google AdWords, Bing, Facebook, LinkedIn, etc.

• Familiarity with analytics and ad management tools (e.g., Google Analytics, SEMrush).

• Strong analytical skills and data-driven thinking to exceed company goals and maximize return on ad spend.

Benefits

• Competitive salary and a clear path for career growth.
• Opportunity to work in a dynamic, fast-paced startup environment.
• Access to learning and development resources.

This position offers the chance to be part of a forward-thinking team dedicated to transforming education through innovation and technology.