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Channel Marketing Executive
Wepsol
posted 4mon ago
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Job Description
- In-depth knowledge of the company products and translate tech details to user benefits.
- Plan and oversee marketing lead generation opportunities across Online assets and platforms
- Develop product marketing strategies across multichannel marketing plans including SEO, SEM, PPC, events, and website updates based on company s goals.
- Provide support to sales team in both sales enablement and account-based approach.
- Perform industry and competitive analysis.
- Periodically monitor, track and report marketing campaign performance and evaluation of the performance against goals and other key performance indicators using a variety of analytics tools.
- Implement marketing automation processes and tools to achieve optimized value from marketing initiatives. Use CRM to add, qualify and assign leads.
- Brainstorming new initiatives, digital marketing platforms and ways to capture customer attention.
- Develop and evolve all marketing collateral as per brand guidelines.
- Engage in collaborative communication across teams - creative, sales and specialist teams.
- Minimum 2+ years marketing experience required.
- Google Analytics and Google Ad Word certified (required)
- Demonstrated ability to track record manage campaigns from concept to ROI to manage the budgeting process and use of analytical skills.
- Excellent communication skills - good written and oral communication skills.
- Strong analytical skills
- Proficient computer skills in MS Office including Word, Excel and PowerPoint.
- Team player with ability to work cross-functionally.
Employment Type: Full Time, Permanent
Functional Areas: Other
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Strict timing
Monday to Friday
No travel
Day Shift
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