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Webindia Master

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4.1

based on 14 Reviews

4 Webindia Master Jobs

PPC Executive

Webindia Master

4.1

based on 14 Reviews

1-3 years

Ghaziabad, New Delhi, Anand

1 vacancy

PPC Executive

Webindia Master

posted 4mon ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Management Web Development Social Media Google Analytics PPC

+ 2 more

Job Description

We are seeking a detail-oriented and results-driven PPC Executive to manage and optimize our pay-per-click advertising campaigns. The ideal candidate will have a strong understanding of PPC strategies, a keen eye for analytics, and the ability to work in a fast-paced environment. This role involves managing campaigns across various platforms including Google Ads, Bing Ads, and social media channels.

Key Responsibilities

Campaign Management: Create, manage, and optimize PPC campaigns across multiple platforms to achieve desired performance metrics.
Keyword Research: Conduct thorough keyword research to identify high-performing and cost-effective keywords.
Ad Copywriting: Write compelling and effective ad copy to attract target audiences and drive conversions.
Bid Management: Implement bid strategies to maximize ROI and adjust bids based on performance.
Performance Analysis: Monitor and analyze campaign performance using tools like Google Analytics, and provide regular reports on key metrics.
Budget Management: Manage and allocate budgets efficiently to ensure optimal spending and performance.
A/B Testing: Perform A/B testing on ad copies and landing pages to determine the most effective strategies.
Landing Page Optimization: Collaborate with the web development team to optimize landing pages for better user experience and higher conversion rates.
Stay Updated: Keep up with the latest PPC trends, tools, and best practices to ensure campaigns are up-to-date and effective.

Key Skills

Technical Skills: Proficient in Google Ads, Bing Ads, and other PPC platforms; familiar with Google Analytics and other tracking tools.
Analytical Skills: Strong analytical skills to interpret data and make data-driven decisions.
Attention to Detail: High attention to detail and strong organizational skills.
Certifications: Google Ads Certification or similar certifications are a plus.

Desired Candidate Profile

Educational Background: Bachelor s degree in Marketing, Business, or a related field.
Experience: 1-3 years of experience in managing PPC campaigns, preferably in a digital marketing agency.
Technical Skills: Proficient in Google Ads, Bing Ads, and other PPC platforms; familiar with Google Analytics and other tracking tools.
Communication Skills: Excellent verbal and written communication skills.
Team Player: Ability to work collaboratively in a team environment.

Employment Type: Full Time, Permanent

Functional Areas: Marketing

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