Develop, Implement and manage comprehensive SEO strategies to improve organic search visibility and traffic across all major search networks.
Responsible for boosting the website s DA, PA, & Trust flow by building links on authoritative websites.
Audit the website, implement action items, conduct competitive analysis, and benchmark to improve organic search engine performance continuously.
Able to complete competitive analysis of other companies within the industry.
Responsible for managing all SEO activities such as content strategy, link building & keyword strategy to increase rankings.
Identify and execute link-building plans to ensure content includes high-quality links from reputable sources in coordination with client SEO goals.
Manage and review link structuring, canonicalisation, schema markup, cannibalization and core-vitals elements.
Proven experience in SEO to increase SERP (Search Engine Ranking Pages) and CTR (Click Through Rate) .
Ability to work independently and collaboratively on multiple projects in a fast-paced environment.
Set monthly and quarterly goals for all projects.
Prepare a monthly report for all projects.
Knowledge of HTML Semantics, Image optimization techniques.
Understanding of DOM and Server Side\/Browser(Client) Rendering.
Experience with fixing Core-vital issues.
Experience with Rich Text, Schema JSON, XML, and Open Graph Tags.
Strong experience with Google Tag Manager, Analytics, and Search Console, such as setting up event tracking, filters, and segmenting data.
Understanding of Web Crawlers, Social Engine Bots, etc.
Understanding of Mobile Responsive Design Practices, Breakpoints.
Monitor crawl budget and indexation and uncover and troubleshoot any issues that arise.
Ability to analyse & adopt local \/ International trends for Building General & Localized SEO strategies.
Work with the web development team to address technical SEO issues to improve website performance and visitor experience.
Collaborate with content creators and digital marketing teams to develop and optimize high-quality, keyword-rich content for improved organic visibility and SERP rankings.
Track and analyze website traffic, user behaviour, and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations for continuous improvements.
Set measurable goals that demonstrate improvement in marketing efforts.
Communication with team and management on project development, timelines, and results. Requirements & Skills:
3-5 years of professional SEO experience.
Strong Knowledge of Google Webmaster Tools, Search Console, Google Analytics, Google Adwords, and Google Data Studio.
In-depth working knowledge of SEO analysis and execution and SEO best practices.
Strong understanding of business metrics, digital KPIs, and data interpretation skills.
Strong knowledge of SEO reporting tools, conversion rate optimization approaches and SEO experimentation and testing.
Experience with CMS systems (WordPress, Magento, Shopify).
Exposure to global SEO projects is a plus.
Ability to tie the importance of SEO to content marketing, social media marketing and email marketing approaches.
Strong project management and time management skills to handle multiple SEO projects simultaneously.