Digital Marketing Executive

Roles and Responsibilities

• Develop and implement a strategic social media plan: Analyse trends, identify target audiences, and set realistic goals for engagement and growth.
• Develop and execute digital marketing strategies across various platforms, including social media, email campaigns, and online advertising.
• Content creation: Brainstorm, write, and curate engaging and informative content across various platforms like Instagram, LinkedIn and potentially others.
• Visual storytelling: Utilize compelling visuals, videos, and graphics to capture attention and enhance the messaging.
• Community management: Respond to comments and messages promptly and professionally, building positive relationships with followers.
• Stay informed: Keep up-to-date on the latest things of our video, social media algorithms, and best practices.
• Data analysis: Track and analyse social media performance metrics to measure success and inform future strategies.

Requirements and skills:

• 1-3 years Proven experience as a content writer and in social media marketing
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• Working knowledge in SEO principles and keyword research for content optimization.
• In-depth knowledge of major social media platforms and their best practices.
• Creative thinking and the ability to generate compelling content ideas.
• Strong analytical skills to interpret social media data and content performance.
• Experience in Digital Marketing (Meta Business Suite, Understanding of social media metrics, scheduling posts
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Should be hardworking & willing to learn new things
• BS in Communications, Marketing, Business, New Media or Public Relations would be preferred