VP or AVP Branch Head

Role & responsibilities

The Branch Head is responsible for the overall performance, growth, and management of the bank branch. This role includes leading the team, enhancing customer experience, ensuring efficient branch operations, and achieving business targets. The Branch Head ensures the branch complies with all regulatory requirements and internal policies, while also implementing strategies to drive customer satisfaction and business development.

Key Responsibilities:

1. Branch Management:
   
• Oversee the daily operations of the branch, ensuring all processes are efficient, compliant, and meet bank standards.
• Manage branch staff and assign roles and responsibilities to ensure effective branch operations.
• Monitor and manage branch performance, including revenue targets, cost control, and productivity.
• Ensure the safety, security, and cleanliness of the branch.
2. Customer Service:
   
• Foster a customer-centric environment and ensure high levels of customer satisfaction.
• Address customer complaints and resolve issues in a timely manner.
• Implement strategies to acquire new customers and retain existing ones.
• Develop and maintain strong relationships with key customers, corporate clients, and high-net-worth individuals.
3. Sales and Business Development:
   
• Develop and implement strategies to achieve business and financial targets, including deposit mobilization, loan disbursement, and cross-selling bank products (e.g., credit cards, insurance, investment products).
• Monitor the market and competitor activities to identify opportunities for branch growth.
• Guide the sales team to achieve individual and collective sales targets.
4. Compliance and Risk Management:
   
• Ensure compliance with all banking regulations, policies, and procedures.
• Conduct regular audits of branch operations and take corrective actions if required.
• Identify, assess, and mitigate risks associated with branch operations.
• Stay updated on changes in banking regulations and implement necessary changes.
5. Team Leadership and Development:
   
• Lead, mentor, and train branch staff to ensure they meet performance standards and career growth.
• Conduct performance appraisals and provide constructive feedback.
• Foster a positive work environment that encourages teamwork, collaboration, and professional growth.
6. Reporting and Analysis:
   
• Prepare and submit regular reports to senior management regarding branch performance, customer feedback, sales achievements, and operational issues.
• Analyze branch financial performance and recommend improvements for increased efficiency and profitability.