Manager- Digital Marketing

Overall Purpose/Objective of the job

Drives the digital marketing strategy and revenue maximization efforts for the brands. Also responsible for planning and implementation of digital marketing campaigns across various platforms resulting in lead generation and conversion to sales.

Role & responsibilities

• Responsible for the overall brand building, brand campaign across digital mediums.
• Assist in formulating the digital marketing calendar for the year in terms of the performance marketing, Social Media marketing, branding, Digital PR and event coverage.
• Collaboration & Partnership with digital agencies for lead generation
• Conduct periodic benchmarking with competition to identify and adopt industry best practices and innovative processes.
• Website management, Chat management and E-mail marketing.
• Generating analytic basic & advanced reports as per the requirements like generating detailed statistics about the visits, average time, bounce rate etc. to a website using Google analytics & other tools
• Managing brand social media channels along with the agency to ensure consistent communication as per guidelines and brand objectives.