Marketing Communication Manager

Candidates having experience in Marketing, Communication, Business preferably from automobile industry, with focus on experience in marketing communication, brand management and advertising, having strong understanding of ATL and BTL marketing, brand activations & dealer performance marketing.

Responsibilities:
1. Effective Marketing Communication:
Develop and implement marketing communication strategies to promote the brand and products across India.
Ensure consistent and impactful messaging across different marketing channels.
2. ATL and BTL Activities:
Oversee and execute Above the Line (ATL) and Below the Line (BTL) marketing activities, including TV, radio, print, outdoor, events, and activations.
Collaborate with agencies to create compelling campaigns that resonate with the target audience.
3. Dealer Performance Marketing:
Develop and manage dealer performance marketing programs to drive sales and enhance dealer engagement.
Provide marketing support to dealers to boost their visibility and sales performance.
4. Brand Activations:
Plan and execute brand activation events and campaigns to create brand awareness and engagement.
Measure the impact and success of brand activations and recommend improvements.
5. Product and Brand Collaterals:
Ensure the development and availability of high-quality product and brand collaterals for marketing and sales purposes.
Collaborate with the design team to create compelling visuals and materials.
6. Inventory Management:
Manage marketing collateral inventory, ensuring adequate stock levels
and timely distribution to different zones.