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WCO Marketing - BTL Coordinator
Walkaroo International
posted 3mon ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
Job Description:
- BTL activity Development and Execution:
- Plan, Coordinate and execute BTL campaigns effectively.
- Coordinate with sales team and understand the market requirement and execute activities aligned with the sales objectives and to optimize the output of the campaigns.
- Manage the budget for BTL activities, ensuring expenditures align with the Planned budget.
- Implement innovative ideas to differentiate campaigns and achieve competitive advantage.
- Stay informed about the latest industry trends, best practices, and emerging technologies in BTL marketing.
- Issue Resolution: Address and resolve any issues or unexpected problems that arise during the event, such as logistical challenges or customer concerns.
- Effectiveness measurement and activity development: -
- Monitor and evaluate the effectiveness of BTL campaigns through key performance indicators (KPIs) and other metrics.
- Analyse activity results, generate reports, and provide actionable insights to optimize future campaigns.
- Use the Insights to upgrade the specifications, the process and materials of BTL elements.
- Vendor development and coordination: -
- Liaise with external vendors, agencies, and partners to coordinate the execution of BTL initiatives.
- Ensure that all third-party deliverables meet quality standards and project timelines.
- Negotiate with vendors and suppliers for promotional materials and services.
- Develop Potential vendors in each market for all the BTL verticals.
- Marketing Material Management:
- Inventory Check: Regularly check the inventory of promotional materials and merchandise, and reorder items as needed.
- Material Distribution: Distribute promotional materials Dealers, Retailers, ensuring they are displayed correctly and in accordance with campaign guidelines.
- Record Keeping: Maintain accurate records of expenses, materials used, and other relevant details related to BTL activities.
- Coordinating in distribution of promotional materials such as flyers, brochures, and branded merchandise.
- Travel Requirements:
- Candidates should be prepared to travel frequently. "Travel may involve overnight stays and extended hours.
- Qualifications:
- Post graduation degree in marketing, or related field.
- Proven experience in BTL marketing.
- Excellent interpersonal and communicational skill, with ability to build rapport and collaborate effectively with diverse stake holders. Proficiency in Microsoft Office Suite and other relevant software
Attitude
- Entrepreneurial / Self-Driven
- Can do attitude
Requirements
- Knowledge of Hindi preferred
Employment Type: Full Time, Permanent
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16%
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What people at Walkaroo International are saying
What Walkaroo International employees are saying about work life
based on 296 employees
Strict timing
Monday to Saturday
No travel
Day Shift
Walkaroo International Benefits
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Apprenticeship Trainee Engineer - Karnataka
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