ASM-Tamilnadu

Role:Area sales manager

Achieving Sales Target

• The Area Sales Manager will support the Regional Sales Manager in achieving the monthly sales targets
• The ASM drives Top-line growth in the area and ensures all key metrices like Fill Rate, Cut Case Supply and OTIF are optimal
• Distributors are appointed by the ASM wherever necessary and track their overall performance on key metrices.

Liaoning with key partner functions:

• ASM will Project monthly demand, dealer wise & article wise to the supply chain team and ensure product availability at the depots through them
• ASM to Implement the agreed credit policy with Customers both in terms of period of credit (number of days) and value of debtors (Rs Lakhs).
• ASM to Plan and conduct Retailers meet in the area at defined intervals.

Carry out Market Study/Research

• Study competitors offering in the market and give continuous input for New Product Development team for development of new articles at required price points.
• Carry out survey through field staff on availability of products in retail side to evaluate Dealer performance in the area

Marketing Initiatives

• The ASM is required to assess ATL requirements of the area under him and coordinate with Marketing Manager in rolling it out at desired frequency
• ASM is required to assess the BTL requirement and implement the same on ground
• ASM to Give inputs on formulation of schemes for the concerned region and roll out the promotional schemes ensuring targeted outcomes.

Drive Sales team

• The ASM is responsible for managing the team, motivating them and getting them to deliver their metrices.
• Conduct monthly performance review of CSM/Sales Officers in the area