Brand Manager - FMCG - IIM/ISB/FMS/XLRI/MDI (4-7 yrs)

The role serves the purpose of managing & improving the performance of the assigned brand by

a. Planning & driving execution of annual & interim projects for the brand

b. Aiding on conceptualization & set up of a product pipeline for future (NPD)

Key Activities:

- Ideate & contribute in drawing the roadmap for the Brand in the short term (1-2 Years)

- Discover new / changing insights by working with the CMI Team & Agency to understand evolving consumer needs

- Ideate & contribute to planning of ongoing projects, initiatives (NPD, Launch, Re-positioning etc.)

- Co-ordinate with Market research agencies, Ad agencies and internal functions on execution of project plan

- Drive on ground execution with Sales function & track success parameters

- Track Brand Health regularly & highlight information of relevance to upcoming / future work on the brand

- Aid Category Head in the preparation of the Annual budget

- Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, developments in the field of Consumer Marketing

Educational Qualifications:

- PG Degree in General / Marketing Management from Tier 1 B School

- Experience : 3 years in FMCG (With at least 2+ years in Brand Management / Core Consumer Marketing / Category