Web3 Marketing Manager (Singapore)

Web3 Marketing Manager:

We are looking for an experienced and innovative Web3 Marketing Manager to join our team and lead marketing initiatives for our blockchain products and services. The ideal candidate will have a background in digital marketing with a passion for Web3 technologies and an understanding of decentralized ecosystems, blockchain trends, and community-driven marketing strategies. This role will be responsible for developing and executing marketing strategies to increase product awareness, grow and manage community.

• Develop and implement comprehensive marketing strategies to promote blockchain-based products, services, and solutions.
• Design and execute multi-channel campaigns that align with the goals of the project
• Lead community-building initiatives on platforms like Telegram, Discord, Reddit, and other relevant channels
• Engage with community members to foster a loyal user base, address concerns, and drive engagement
• Organize and participate in community events, AMAs, and online discussions
• Create compelling content (articles, blogs, videos, podcasts, social media posts) to educate and engage the audience on Web3 topics.
• Collaborate with community managers to provide timely and transparent updates, AMAs, and regular product information
• Collaborate with designers and content creators to produce high-quality promotional materials
• Manage and grow the brands social media presence on platforms such as Twitter, Instagram, LinkedIn, YouTube, and emerging Web3 social platforms
• Monitor social media trends, platform developments, and competitor strategies within the Web3 landscape
• Monitor, analyse, and report on marketing metrics to measure campaign effectiveness
• Use analytics tools like Google Analytics, on-chain analytics, and social listening platforms to understand user behaviour and campaign impact
• Coordinate with external partners, including advertising networks, PR firms, and Web3 ecosystem partners, to drive brand reach and credibility
• Stay updated on industry regulations, crypto advertising policies, and relevant compliance standards to ensure adherence
• Proactively manage potential risks, handling reputation management issues, and maintaining the brands integrity

Experience: 5-8 years in digital marketing, with at least 2 year focused on blockchain/Web3

Education:vMasters/bachelors in Marketing & Communications or Business Management

Key Skills:

• Understanding of blockchain technology, decentralized applications, and Web3 products.
• Proficiency with digital marketing tools (e.g., Google Analytics, SEO tools, social media management platforms).
• Strong communication and writing skills with the ability to explain technical concepts in an engaging and accessible way.
• Knowledge of community management on Web3 platforms and social channels.
• Analytical mindset with experience in data-driven decision-making.

Location: Singapore

NOTE: PREFERRED SINGAPORE CITIZEN OR EP HOLDER