You will develop and implement a comprehensive digital marketing strategy that encompasses social media, email marketing, SEO/SEM, and content creation to enhance our brand s online presence and engagement.
We expect you to analyze data from web traffic and social media engagement to identify trends, evaluate the effectiveness of our marketing strategies, and make data-driven decisions for future campaigns.
You shall lead the execution of all email marketing campaigns, ensuring they align with our overall marketing strategy and communication plan while monitoring their performance and optimizing for better results.
You will collaborate closely with the other teams to create targeted campaigns that drive leads and conversions, ensuring our marketing efforts are aligned with sales objectives.
We expect you to manage our online content across all platforms, ensuring it is consistent with our brand message, engaging for our audience, and optimized for search engines.
You shall oversee our social media channels, crafting engaging posts, responding to comments or inquiries promptly, and growing our follower base through innovative social media practices.
You will conduct ongoing market research to stay informed of industry trends and competitor activities, allowing us to adapt and remain competitive in our digital marketing efforts.
Requirements
You must have a comprehensive understanding of digital marketing platforms, including social media, email marketing, and SEO/SEM strategies.
You should possess strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.
We expect you to demonstrate experience with digital marketing tools such as Google Analytics, AdWords, LinkedIn Advertising, Facebook Business Manager, and CRM software.
You need to show capability in content creation and editing, ensuring all digital content aligns with our brand s voice and audience s interests.
You are required to have solid knowledge of website analytics tools and the ability to use data to inform decisions and drive web traffic.
We want someone who can collaborate effectively with cross-functional teams to develop and execute digital marketing campaigns that align with business goals.
You should be adept at managing online brand campaigns to raise brand awareness, focusing on creativity and innovation.
It is crucial for you to understand the importance of conversion rates, optimizing landing pages, and user funnels to improve campaign performance.