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Vistaprint

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3.5

based on 95 Reviews

40 Vistaprint Jobs

Marketing Specialist

Vistaprint India Marketing Solutions Pvt Ltd

3.5

based on 95 Reviews

1-2 years

Bangalore / Bengaluru

1 vacancy

Marketing Specialist

Vistaprint

posted 5mon ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Excel Social Media Marketing Operations Agile Coaching Campaign Management

+ 1 more

Job Description

Partner with the Marketing Manager | Go to Market on the promotional planning and execution process and ensure deadlines are hit in time.
Understand GTM strategy and promotional plans to produce accurate campaign briefs containing important information covering goals, messaging, use cases, products, offers/discounts, and execution expectations to be leveraged by partners in Creative, Site and Channels Teams.
Calendar/campaign localization at country level, including new product activation in site and channels.
Ensure campaign execution is aligned with Site MX and Channels.
Contribute to the development of 12-month promotional plan, and quarterly concept and planning activity and customer calendars.
Liaise with operational teams and handle ad-hoc queries to ensure campaigns and promotions run smoothly.
Campaign QA process.
Ensure GTM documentation (marketing calendars, briefing documents, competitive tracking, process documentation) is accurate and up to date. Socialize it with key teams/stakeholders across the business.
Produce weekly reports analysing the success of promotional activity. Monthly reporting at campaign level to support business review cycle.
Understand campaign KPIs, identify gaps and opportunities to drive promotional optimisation.
Projects as required.
Essential Experience /Training
Minimum 1-2 years experience in Marketing, Digital Marketing or Campaign Management.
Bachelor s degree in Marketing, Digital Marketing, Social Media, Advertising, or other related fields.
Ability to work autonomously, as a part of a team, and work effectively with different levels of the organization.
Excellent time management skills and be able to multitask.
Experience in writing strong cross channel creative campaign briefs.
Technical skills
Ability to think strategically and analytically to ensure successful campaign execution.
Proficiency in MS Office, Excel, Word, PowerPoint as well as Google Workspace
Excellent verbal and written communication skills.
Desirable Skills/ Experience
Experience working in a fast-paced e-commerce environment with ambitious commercial targets.
Prior experience working in Campaign Management is highly regarded.
Experience in campaign reporting and analysis.
Demonstrate an understanding of the role of price and promotional activity in marketing activity.
Key Attributes
Self-starter and a bias towards action with ability to juggle multiple projects at once.
Outstanding collaborator who can follow processes, communicate, and influence other stakeholders to contribute to a common goal.
Enthusiastic about collaborating, brainstorming, and thinking creatively for out-of-the-box solutions.
Problem solver. Able to interpret business challenges, recommend best practices and decision making to improve processes/performance and impact business results.
Positive approach and can-do attitude invigorated by challenge and fast paces.
Open to feedback from multiple perspectives and able to shift focus when needed.
Customer obsessed focused on exceeding both customer and Vistaprint objectives.
Agile and flexible with the ability to shift thinking and activity as needed to deliver business requirements.
Aligned with our Vista behaviours:
Obsess over our customer creators
Act like and owner
Be bold
Be data driven
Constructively debate as trusting colleagues
Deliver amazing results together
Find, grow support great people and finally
Relentlessly learn and improve