Senior Business Executive - Medical Sales

Responsibilities

Sales Objectives and Target Achievement:

• Meet or exceed volume and revenue objectives for primary and secondary sales.

• Drive growth by achieving key product objectives and successfully launching new products.

Territorial Coverage:

• Ensure comprehensive and effective coverage of the territory, adhering to divisional standards for customer engagement.

• Regularly validate and maintain customer and account data.

Customer Relationship Management:

• Build and maintain strong relationships with doctors, surgical stores, hospitals, nursing homes, healthcare agents, institutes to ensure business continuity.

• Understand customer needs and preferences to provide tailored solutions.

Promotional Strategy Implementation:

• Develop and execute promotional strategies while adhering to Vispala policies.

• Effectively utilize marketing inputs and tools to drive sales performance.

Distribution Management:

• Manage and develop dealer relationships, ensuring effective distribution operations and strategies.

• Ensure dealer compliance with Vispala policies and maintain metrics such as Days Sales Outstanding (DSO) and Point of Care (POC).

Market Insights and Adaptability:

• Analyze local market trends, competition, and customer behavior to identify business opportunities.

• Improvise and adapt strategies to address market challenges and achieve business objectives.

Requirements

Educational Background:

• Bachelor’s degree in Engineering, Science, Business, or a related field.

Experience:

• 3–6 years of experience in sales, preferably in medical devices or concept selling.

• Proven track record in distribution management and dealer operations.

Technical Skills:

• Strong analytical skills to understand and respond to market dynamics.

• Proficiency in sales and CRM tools is a plus.

Soft Skills:

• Excellent interpersonal and communication skills with a customer-first mindset.

• Results-driven with the ability to prioritize and execute business strategies effectively.

• Adaptable, resourceful, and capable of handling complex situations with innovative solutions.

Additional Requirements:

• Willingness to travel extensively within West Bengal.

• Strong grasp of market complexities, competition, and customer needs.