Senior Executive/ Asst. Manager - Digital Marketing

Responsibilities

Content Creation and Management:

• Create and curate engaging content for social media platforms, email marketing, and the company website.

• Design graphics and write copy for promotional materials, ensuring brand consistency.

Social Media Management:

• Plan, execute, and monitor organic and paid campaigns on platforms like Facebook, Instagram, and LinkedIn.

• Engage with the online community, responding to comments, messages, and reviews promptly.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

• Perform keyword research, optimize web content, and monitor SEO performance.

• Manage Google Ads campaigns, analyzing performance to maximize ROI.

Analytics and Reporting:

• Track, analyze, and report on website and campaign performance using tools like Google Analytics.

• Provide actionable insights to improve marketing strategies.

Collaboration:

• Work closely with cross-functional teams to align marketing strategies with business goals.

• Support offline marketing initiatives as needed.

Performance

• Build and manage acquisition campaigns across various channels to drive revenue and increase ROI.

• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Requirements

Educational Background:
Bachelor's/Master degree in Marketing, Communications, or a related field. Certification in Digital Marketing.

Technical Skills:

• Proficiency in tools such as Google Analytics, Facebook Ads Manager, Canva, Powerpoint, advanced Excel and email marketing platforms.

• Strong knowledge of SEO, SEM, and content marketing strategies.

• Basic graphic design and video editing skills.

• Knowledge of photography and video editing is a plus.

• Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.

Soft Skills:

• Excellent communication and interpersonal skills.

• Creativity and an eye for detail.

• Ability to manage multiple projects and meet deadlines.

Experience:

• 3-4 years of experience in digital marketing, preferably in the healthcare or service industry.

• Proven track record of running successful social media and digital campaigns.