VILCART - Marketing Strategist (4-5 yrs)

Job Brief:

- We are looking for an experienced Marketing strategist to lead our Marketing department.

- You'll be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company.

- Our Marketing strategist position involves a variety of tasks, including designing digital marketing campaigns and performing market research.

- If you're a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets.

- Ultimately, you should be able to increase our market share and ensure brand consistency.

Responsibilities:

- Set specific marketing goals.

- Design and implement marketing strategies aligned with business targets.

- Develop digital campaigns to increase web traffic.

- Analyze sales and marketing metrics.

- Forecast market trends.

- Research market to identify new opportunities.

- Generate innovative ideas to promote our brand and our products.

- Address advertising needs.

- Ensure brand consistency through all marketing channels.

- Use customer feedback to ensure client satisfaction.

- Liaise with internal teams and ensure brand consistency.

- Establish a strong, long-term web presence.

Requirements and skills:

- Proven work experience as a Marketing strategist or Marketing manager.

- Demonstrable experience with marketing campaigns and web technologies (online tools and social media).

- In-depth knowledge of CRM software and Content Management Systems.

- Familiarity with SEO/SEM and Google Analytics.

- Understanding of web design.

- Excellent communication skills (verbal and written).

- Strong analytical skills.

- Team management skills.