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Product Marketing Specialist
Vigocare
posted 4d ago
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Flexible timing
Key skills for the job
Job Description
As a Product Marketing Specialist, you will play a pivotal role in developing and actualizing the marketing initiatives that amplify credibility and demand for Vigo s offerings. You will own and orchestrate the execution of such initiatives and qualifying them for e ectiveness. This role demands a synthesis of marketing savvy, healthcare product knowledge, with a strong are for technology along with robust interpersonal acumen
Key Responsibilities:
l Marketing Demand Generation: Create and execute demand generation campaigns that drive product awareness and lead generation. Work closely with the sales team to align marketing efforts with sales objectives.
l Existing Customers : Develop and execute strategies to deepen relationships with existing customers. Implement programs to enhance customer retention, increase product adoption, and maximize customer lifetime value.
l Influencer Marketing: Develop strategies around the existing customer base to create networking and multiplier effects.
l Market Research and Analysis: Conduct market research to understand customer needs, market trends, and competitive landscape. Use insights to inform product positioning, messaging, and go-to-market strategies.
l Cross-Functional Collaboration: Partner with product management, sales, and other key stakeholders to align marketing strategies with business objectives. Ensure cohesive messaging and execution across all channels.
l Performance Measurement: Track and analyze the performance of marketing initiatives. Use data-driven insights to optimize campaigns and report on key metrics and ROI.
Qualifications:
l Bachelor s degree in engineering, Liberal Arts, Business, or a related field. MBA or advanced degree is a plus.
l Proven experience of working in a fast-paced product marketing team that has successfully scaled a technology or a SaaS product.
l Experience of seeing through the product launches and scale.
l Demonstrated expertise in developing and articulating value propositions.
l Experience with marketing automation tools, CRM systems, and data analytics platform.
l Excellent communication, presentation, and interpersonal skills.
l Strong analytical and problem-solving abilities with a keen attention to detail.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Saturday
No travel
Day Shift
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