Cluster Sales Manager

Primary Purpose: Responsible for leading the organizational effort in Business Development for the Zones in terms of Student Acquisitions, City/State Marketing.

Key Accountabilities/Activities:

Primary responsibilities:

Zone Management:

• Responsible for achievement of pre decided business plans with regards to student acquisition for the zone.
• Implement & monitor lead generation initiatives to ensure that they are carried out effectively and in line with the set timelines.
• Implement the marketing calendar and monitor the same to ensure that targets are achieved as decided.
• Track the effectiveness of the marketing activities so that changes can be made as per the data analysis.
• Provide consumer insights so that action plans can be devised upon the same.
• Support the Zone & School in marketing initiatives & Marcom to ensure smooth functioning within the department.
• Lead team of Relationship Executives & Relationship Officers to ensure that the set objectives are achieved.
• Tracking and Analyzing competition by getting information, marketing initiatives, marketing spends, strength, Marcom, Etc.
• Broadly validate the funnel from enquiry to admission stage and report discrepancies, if any.
• Monitor ROI on Marketing spends for Zone to bring about efficiency and effectiveness.

Work Relations:

Internal:

• Interfacing with Finance, Technology, HR for any people or any other operational issue/s.
• Interfacing with all service level heads, Centre and zonal sales leads, relationship management team, and brand management team, based out of CO/ZO as well as other Centers/Schools.
• Interfacing with Academics management (Principals and coordinators), content management teams and centre/Zonal Administration teams on service offerings and center specific elements elements.
• Interfacing with, SEO and internal web development teams of for all website and media management operational elements.

External:

• Interface with potential and existing customers.
• Interface with external vendors/ SEO operators/ Content management/Web management/ PR and Brand management agencies for all elements pertaining to the execution of the sales and marketing strategy.
• The leading brands for proposals & alliances for cross selling & tie ups with Vibgyor.

Span of Control:

• Relationship Officer, Relationship Executives & Academic Counselor of the assigned Centres of the Zone.

Qualification:

• MBA/MMM/PGDBM/PGDBA / Masters in Marketing.

Experience:

Minimum 5 - 6 Yrs, primarily in Marketing, preferably in the Education Space.

Expected Competencies:

• Proven research and analytical skills ability to make recommendations based on information
• Gathered and sound judgment. Sharp analytical capabilities, around data interpretation, analyzing situations and driving actions most suited to achieve high impact outcomes
• Demonstrated ability to work in a high growth and dynamic business environment. Ability to deal with ambiguity, understand business.
• High focus on outcomes and ability to stand up to committed deliverables.
• Excellent communication, interpersonal skills ability to drive consensus in decision making, especially in conflicting situations.
• Demonstrate ability for successful event management & managing strategic alliances.
• Effective Presentation skills.
• High Proficiency in Ms. Excel and Power point skills.
• Effective time management skills
• Good with People management
• Pro-active, self motivated and self directed.
• Good Negotiation, Interpersonal & Cost Optimization skills.
• Adept to work in a fast paced business environment and deliver within tight deadlines