Senior Manager - Performance Marketing (5-7 yrs)

We are looking for an experienced and results-driven Senior Performance Marketing Manager to lead our digital advertising efforts in Chennai.

- This role requires a seasoned professional with extensive hands-on experience in managing and optimizing paid search and social media campaigns.

- The ideal candidate will have a deep understanding of Google Ads, Meta Ads, and other key platforms, with a strategic, data-driven approach to enhance campaign performance and maximize ROI.

- As a key player, you will support our client needs, optimize digital strategies, and drive measurable growth across digital channels.

Key Responsibilities:

Paid Search Marketing:

- Campaign Strategy & Execution: Design, execute, and optimize paid search campaigns across Google Search, Display, YouTube, and Performance Max (PMax) to maximize reach, relevance, and ROI.

- Audience Targeting & Keyword Management: Develop refined audience segmentation and keyword strategies to attract high-intent traffic.

- Bidding & Ad Optimization: Implement AI-driven bidding strategies (Target ROAS, Target CPA) and optimize ad formats, including Responsive Search Ads (RSAs) and Discovery ads.

- Campaign Oversight: Manage multiple accounts and brands, ensuring efficient ad scheduling, rotation, and ongoing performance.

- Troubleshooting & Quality Assurance: Act as the primary point of contact for troubleshooting and QA to resolve discrepancies across reporting systems and ensure ad quality.

Paid Social Advertising:

- Platform Management: Lead and optimize paid social campaigns across Meta (Facebook & Instagram), LinkedIn, TikTok, Twitter, and Snapchat.

- Targeting & Creative Development: Utilize advanced targeting (custom and lookalike audiences) and work with creative teams to deliver platform-specific, engaging ad creatives.

- Cross-Platform Consistency: Implement cohesive cross-platform strategies to maintain messaging consistency and enhance engagement.

- Bid Management & Optimization: Drive bidding strategies and performance optimization to achieve key metrics, including CTR and conversions.

- Campaign Scheduling & Management: Oversee scheduling, rotation, and tracking of social ads, promptly addressing any delivery issues.

Google Analytics (GA) & Performance Tracking:

- Event Tracking & Goal Management: Define and manage event tracking and conversion goals within GA4 to accurately capture user interactions.

- Account Integration: Ensure seamless integration of GA4 with Google Ads, social platforms, and other tools to enable comprehensive performance tracking.

- Discrepancy Resolution: Regularly audit and resolve any data inconsistencies across tracking systems.

- Custom Reporting & Dashboard Creation: Develop custom reports and dashboards, focusing on actionable insights related to user behavior and conversion metrics.

- Optimization & Troubleshooting: Use GA4 and other dashboards to measure and optimize campaign effectiveness, troubleshoot issues, and ensure delivery against KPIs.

Additional Responsibilities:

- Client Collaboration & Communication: Act as a liaison with clients and agencies for campaign setup, tracking, and project updates.

- Collaborate with internal teams for seamless campaign execution.

- Process Improvement: Stay updated on industry developments, introduce new processes, and create best practices for operational efficiency.

- Performance Analysis & Reporting: Continuously monitor campaign data, optimize delivery to reduce costs, and maintain clear documentation across campaigns.

- Accountability & Forecasting: Take ownership of campaign planning, forecasting, and profitability, focusing on achieving set targets and KPIs.

Required Skills and Qualifications:

Education: Bachelor's/Master's degree in Marketing, Digital Media, or a related field.

Experience: 5+ years of hands-on experience in paid search and social media advertising with a proven track record of achieving measurable results.

Technical Expertise:

- Advanced knowledge of Google Ads, including Performance Max, Responsive Search Ads, and Demand Gen formats.

- Proficient in Meta Ads Manager, LinkedIn Ads, TikTok, Twitter, and Snapchat.

- Proficiency in Google Analytics 4 (GA4) with experience in event tracking, goal setup, and resolving discrepancies.

- Analytical Skills: Strong data analysis capabilities, with the ability to turn insights into actionable strategies.

- Communication Skills: Exceptional communication and presentation abilities, with an aptitude for explaining complex technical information to diverse stakeholders.

- Additional Flexibility: Willingness to travel to Dubai when needed for in-person client meetings and team collaboration.