Digital Marketing-Manager

Job/Org Summary:
At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they
never thought possible.
Building on our commitment to connect people with quality experiences that offer the best value in wireless, lets delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total Wireless & Verizon Prepaid: At the forefront, we have Total Wireless and Verizon Prepaid, our flagship brands available at Verizon exclusive and/or national/retail stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.
• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.
• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.
• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research's prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.
• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

What You'll Be Doing:

As a manager on the Value Digital Marketing Team, you will be the Campaign Performance & Planning lead across all Digital Marketing Value brands regarding digital communications and media investment, spend optimization, campaign performance analytics & reporting across each of our channels, programs and tactics.

Responsibilities include:

You will be the Campaign Performance strategic lead across all Digital Marketing Value brands when it comes to spend optimization across each of our digital channels, programs and tactics.

• Analyzing and reporting on the performance of digital marketing campaigns, including paid search, social media, email/direct marketing, affiliate marketing, and display advertising.

• Developing and maintaining dashboards and reports to track key marketing metrics such as conversion rates, cost per add (CPA), return on ad spend (ROAS), and overall digital marketing ROI.
• Working closely with the web development and marketing teams to implement and manage web tagging strategies, including setting up tracking via Google Tag Manager (GTM), Tealium and other tag management systems.
• Monitoring and optimizing digital campaigns using analytics tools such as Google Analytics, Adobe Analytics, Tealium, and other relevant platforms.
• Conducting in-depth data analysis to identify trends, opportunities for optimization, and areas for improvement.
• Assisting with A/B testing and multivariate testing to improve campaign performance.
• Ensuring proper tracking of marketing efforts by managing UTM parameters, pixels, and other tracking tools.
• Working with marketing and product teams to identify new audience and segment opportunities, and efficient ways to build unique and diverse programs for them.
• Staying up-to-date with industry trends, new technologies, and emerging tools in digital marketing and performance measurement.

What we're looking for...

You'll need to have:

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Experience in digital marketing analytics, planning, and financial analysis.
• Experience with research, analytical, and critical thinking.
• Experience and proficiency in SQL and working with large data sets.

Even better if you have one or more of the following:

• Proficiency in analytics and tracking tools such as Google Analytics, Adobe Analytics, Google Tag Manager (GTM), Tealium.
• Proficiency with visualization tools (e.g., Looker, Tableau, Power BI).
• Strong understanding of web tagging, UTM parameters, and pixel implementation.
• Experience with data mining and visualization skills.
• Experience with Data Warehousing solutions (e.g. BigQuery, Snowflake, etc.).
• Ability to create compelling narratives to influence decision-makers.
• Experience with digital marketing forecasting models.
• Presentation experience with executive leadership.
• High proficiency with Microsoft Office and G Suite.