Veera Health - Lead - Performance Marketing (4-8 yrs)

- Veera Health is a YCombinator, Sequoia Capital & GFC-funded startup building digital solutions and products to help Indian women live a lifestyle of wellness. This includes our groundbreaking hormonal health and weight loss programs (with results published in leading American journals) as well as science-backed supplement products.

- At Veera, you will get the opportunity to build from the ground-up in a fast-paced startup environment. You will create massive impact by providing high-quality wellness products for millions in India and around the world. You'll also get exposure to working in a performance-driven organisation with a world-class team from McKinsey, UnitedHealth and Ivy League backgrounds.

- We are looking for a performance marketer with excellent analytical skills to understand the customer and execute performance marketing across paid channels. You should use data from various sources to craft a high ROI paid marketing strategy and reach customers in a scalable and efficient way.

Requirements :

- Be responsible for growing supplement revenue efficiently through paid campaigns on Meta, Google, 3rd party marketplaces and other paid channels.

- Plan budgets for spend based on overarching company targets on revenue and ROAS

- Track detailed campaign and channel-level cost of acquisition and ensure effective CPLs and returns

- Use Web analytics tools like GA4, Clarity, to get deeper insights on traffic and acquisition trends

- Develop, plan, and implement new campaigns based on customer insights and data

- Measure and implement ways to improve performance of end-to-end acquisition funnel, including creatives, messaging and landing pages

- Stay on top of marketing trends, competitor analyses and keep strategies up-to-date

Qualifications :

- 4+ years experience scaling efficient performance marketing for consumer-focused (B2C) products at an established company or fast-growing startup

- Bachelor's degree in Marketing, Information Technology or relevant field.

- Prior experience targeting female customers preferred

- Exceptional knowledge of running ads on Meta, Amazon, Flipkart, Google

- Experience measuring marketing KPIs, building dashboards and hitting ambitious growth goals

- Highly data-driven with ability to adapt and experiment with new data & channels quickly

- Excellent verbal and written communication skills.

- Self-driven and willing to take initiative

- At one of India's fastest growing healthtech companies, you will get:

- Competitive salary in a rapidly growing VC-funded startup

- Best-in-class health insurance plan for you and your family, covering in-patient services, tele-consultations, mental wellness, dental & more

- Opportunity to craft the early vision and growth of a first-of-its-kind consumer healthcare brand.

- Work towards a deeper mission of improving access and quality of healthcare for women, a massively underserved market.