Sales Executive

1. Prospecting and Lead Generation

• Identifying Potential Clients: Research and identify new business opportunities within the fragrance industry, such as perfumeries, beauty brands, cosmetic companies, and distributors.
• Building a Lead Pipeline: Use various methods (cold calling, trade shows, networking events, online platforms, etc.) to generate leads and build a robust pipeline.
• Market Research: Stay updated on fragrance market trends, consumer preferences, new product launches, and key industry players to identify opportunities for sales.

2. Relationship Management

• Client Engagement: Develop and nurture relationships with key stakeholders in potential client companies, understanding their business needs, fragrance preferences, and product requirements.
• Account Management: Manage existing client accounts, ensuring continued business and satisfaction, and look for opportunities to expand sales within those accounts.
• Customer Retention: Work to maintain long-term relationships by providing excellent service, staying proactive with follow-ups, and addressing any issues or concerns promptly.

3. Sales Strategy and Planning

• Setting Sales Targets: Develop clear sales strategies, goals, and KPIs for the fragrance segment, tailored to target different types of clients such as manufacturers, retailers, or luxury brands.
• Sales Forecasting: Forecast sales based on market trends, historical data, and industry insights to ensure business growth and manage resources effectively.
• Pricing Strategies: Work on pricing structures that align with the market, ensuring that your fragrance products are competitively priced while maintaining profitability.

4. Product Knowledge and Presentations

• Fragrance Product Knowledge: Deeply understand the fragrance formulations, trends, raw materials (such as essential oils, synthetics, and other ingredients), and how different scents appeal to various markets (e.g., luxury vs. mass market).
• Product Sampling: Organize fragrance samples, test kits, and product demonstrations for potential clients to allow them to experience the scents firsthand.
• Tailored Proposals: Create customized proposals for clients, ensuring you match the fragrance offerings with their brand identity or market needs.

5. Sales Operations and Documentation

• Order Processing and Management: Oversee the process of order fulfilment from fragrance selection to delivery, ensuring the smooth flow of transactions.
• Contract and Agreement Negotiation: Work on the terms of sale, contracts, and delivery arrangements, ensuring both parties are satisfied with the terms.
• Documentation and Record-Keeping: Maintain accurate records of all sales activities, client communications, and transaction histories.

6. Collaboration with Internal Teams

• Working with Product Development Teams: Collaborate with product development or perfumers to provide feedback from clients, ensuring fragrance offerings meet market demands or customer preferences.
• Logistics and Supply Chain Coordination: Work closely with the logistics team to ensure timely deliveries of fragrance products and manage any potential inventory issues.
• Marketing Alignment: Coordinate with the marketing department to promote fragrance products effectively and align sales campaigns with market trends (e.g., seasonal launches or trending scents).

7. Negotiation and Closing Deals

• Negotiating Terms: Handle all aspects of contract negotiations, including payment terms, delivery schedules, and bulk pricing, ensuring that both your company and the client reach mutually beneficial agreements.
• Closing Sales: Manage the final stages of the sales process, closing deals, and ensuring that clients are satisfied with the terms and conditions.

8. Attending Trade Shows and Networking Events

• Industry Events: Attend fragrance trade shows, exhibitions, and networking events to showcase products, gain new leads, and stay connected with key industry figures.
• Product Launches: Participate in the launch of new fragrance lines, ensuring that clients are aware of the latest offerings and product innovations.

9. Customer Support and Problem-Solving

• Addressing Customer Needs: Provide solutions to client inquiries, resolve problems related to product quality or delivery, and ensure smooth communication between clients and internal teams.
• Post-Sales Support: Offer continued support after the sale, ensuring clients are satisfied with the products and helping them with any follow-up needs (e.g., reorders, complaints).

10. Sales Reporting and Analytics

• Sales Tracking: Monitor sales progress and report regularly on sales performance to senior management, highlighting successes, challenges, and areas for improvement.
• Market Feedback: Collect feedback from clients on fragrance products and trends, helping the company to improve offerings and adjust sales strategies as needed.
• CRM System Maintenance: Keep customer data and sales activities updated in the CRM system for accurate reporting and future engagement.

Preferred candidate profile

Minimum 10 years of Experience in the same industry

Perks and benefits