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Vectra AI

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4 Vectra AI Jobs

Marketing Automation Specialist

VECTRA INVESTMENTS PRIVATE LIMITED

1-3 years

Bangalore / Bengaluru

1 vacancy

Vectra AI

posted 15hr ago

Job Role Insights

Key skills for the job

Writing Content Digital Marketing Email Marketing Analytical Chemistry Communication Skills Marketing Automation

Job Description

The Marketing Automation Specialist plays a crucial role in supporting the marketing automation efforts of the company

You will assist in the implementation, maintenance, and optimization of marketing automation campaigns specifically within HubSpot

This position requires a good understanding of marketing principles, email marketing best practices, and proficiency in HubSpot's marketing automation tools and features

You will work closely with the marketing and business operations teams to execute automated marketing campaigns and drive prospect and customer engagement

At A Glance

Assist in the setup and configuration of HubSpot

Collaborate with the marketing team to define automation workflows, email campaigns, landing pages, and lead scoring models

Support the creation and execution of automated marketing campaigns

This includes email marketing, creating and executing nurtures, social media integration, and other relevant features within HubSpot

Ensure timely delivery of campaigns and troubleshoot any issues that arise during the process

Manage and maintain the marketing database, including data segmentation, cleansing, and enrichment

Monitor data quality and implement necessary measures to ensure accurate and reliable data for campaign targeting and reporting

Generate reports on campaign performance using HubSpot's reporting and analytics features

Analyze data to identify trends, patterns, and areas for optimization

Provide actionable insights to the marketing team for campaign refinement and improvement

Conduct A/B tests within HubSpot to optimize email subject lines, content, and design

Continuously monitor and evaluate campaign performance and make data-driven recommendations for improvements

Keep up with the latest trends, best practices, and advancements in marketing automation

Share knowledge and insights with the team to enhance marketing effectiveness

What Will Impress Us

Bachelor's degree in Marketing, Business, or a related field or equivalent experience

Validated experience (3-5 years) in marketing automation, digital marketing, or a similar role

Proficiency in using HubSpot's marketing automation platform and its associated tools

Strong analytical skills with the ability to interpret and draw insights from data within HubSpot

Excellent attention to detail and organizational skills

Good understanding of marketing principles and best practices

Knowledge of lead management and nurturing strategies

Strong written and verbal communication skills

Self-motivated with a proactive attitude and willingness to learn and adapt to Marketing, Sales, and BI platforms including but not limited to Marketo, Adobe Marketo Measure (formerly Bizible), Salesforce, and Tableau

Vectra provides a comprehensive total rewards package that supports the financial, physical, mental and overall health of our employees and their families

Compensation includes competitive base pay, incentive plan eligibility, and participation in the employee equity plan (stock options)

Specific benefits offered varies by location, but commonly include health care insurance, income protection / life insurance, access to retirement savings plans, behavioral emotional wellness services, generous time away from work, and a comprehensive employee recognition program

Employment Type: Full Time, Permanent

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