SEO & ASO Specialist

What you'll Own

SEO:

• Keyword research and competitive analysis.
• On-page and off-page SEO strategies, including link building and content creation.
• Monitoring and analyzing site performance using tools like Google Analytics, SEMrush, Ahrefs, and Moz.
• Technical SEO support, including crawling, indexing, XML sitemap generation, and schema markup.
• Performance reporting and data-driven optimization recommendations.

ASO:

• Optimization of app store listings (Google Play Store and Apple App Store).
• Tracking and optimization of relevant keywords, rankings, and conversion rates.
• Creation and testing of app descriptions, titles, screenshots, and visual assets.
• Monitoring and responding to user reviews and ratings to improve app store ratings.
• Strategy development and implementation to boost app rankings and visibility.

• Enhance organic traffic and app store rankings through effective SEO and ASO strategies.
• Collaborate with cross-functional teams to integrate SEO and ASO best practices.
• Continuously monitor, analyze, and report on SEO and ASO performance.
• Proactively identify opportunities for improvement and implement changes to achieve growth targets.
• Maintain up-to-date knowledge of industry trends and algorithm changes to ensure compliance and maximize effectiveness.

• Experience: 3 to 6 years in SEO/ASO, preferably in consumer tech or fintech.

Skills:

• Strong knowledge of SEO/ASO best practices and tools.
• Proven experience in boosting organic traffic and app store rankings.
• Proactive and self-motivated approach to content creation and optimization.
• Experience with on-page and off-page SEO, and technical SEO.
• Knowledge of app store optimization for Android and iOS platforms.
• Excellent written and verbal communication skills.

Preferred Background:

• Experience in B2C environments, especially fintech.
• Experience in agency or startup settings is highly desirable.

• Wealth Creation: Significant opportunities in an early-stage startup.
• Accelerated Growth: Fast-track your career in a dynamic, innovative environment.
• Learning Opportunities: Hands-on experience with a passionate team.
• Great Team: Work in a collaborative and energetic environment.
• Impactful Work: Contribute to transforming the fintech landscape and creating positive user impacts