Managerial Level - Marketing

Key Responsibilities:

Go-To-Market Strategy Development:

• Develop and execute a comprehensive Go-To-Market (GTM) strategy for the water industry products, ensuring alignment with business goals and market demands.
• Analyze market trends and customer needs within the water sector to position the company's products and services effectively.

Front-End Marketing Leadership:

• Lead the design and implementation of front-end marketing campaigns, ensuring customer engagement from awareness to conversion.
• Oversee the creation of compelling marketing collateral, including digital assets, brochures, email campaigns, and social media content.
• Develop customer personas and segment the target audience to tailor messaging for maximum impact.

PQ Influence Marketing:

• Identify and partner with key influencers, thought leaders, and industry experts within the water industry to expand brand reach.
• Build relationships with industry organizations, regulatory bodies, and stakeholders to advocate the companys vision and products.
• Develop and manage influencer marketing campaigns to amplify brand awareness and product adoption.

Ahead Marketing:

• Lead forward-thinking marketing initiatives to capture market trends and emerging technologies in the water industry.
• Innovate with new marketing tactics and strategies to create a competitive advantage in the market.
• Use data-driven insights to forecast future opportunities and improve marketing ROI.

Cross-Functional Collaboration:

• Work closely with product development, sales, and customer service teams to align marketing strategies with product offerings and customer feedback.
• Provide marketing insights to the executive team to guide strategic decision-making and prioritize initiatives.

Performance Metrics & Analysis:

• Track and analyze the effectiveness of all marketing campaigns, ensuring alignment with KPIs and objectives.
• Generate reports to provide actionable insights to improve marketing tactics and demonstrate ROI.
• Continuously optimize marketing efforts based on customer feedback, competitor analysis, and performance metrics.