GPM - International Marketing - Emerging Markets

Role: Marketing (Individual Contributor) 

Designation: Group Product Manager - International Business 

Reporting To: Marketing Manager

Location: HO @ Govandi, Mumbai.

Job Objective: Be a marketing resource person for managing cardio-diabetes brands across Emerging markets. 

Key Responsibility Areas

Marketing Strategies

• Participate in formulation of marketing strategy, brand plan

• Develop promotional activities for assigned portfolio in existing markets and newer markets

• Prepare annual therapy plan

• Identify new business opportunities

• Including new products, SKUs in existing markets and work on new market entry strategies

Support in effective implementation of strategies

• Help Country managers / Local PMT to ensure timely procurement for team

• Timely delivery of inputs

• Dispatch plan for team

• Train MRs on input

• Feedback

• Check ABMs and MRs understanding of strategies

• Conceptualize & oversee digital campaigns done by external ad agencies.

Stakeholder engagement

• Maintain Rapport and customer contact with a given list of KOLs and seek insights to strengthen USV. Identify KOL needs and address them.

• Coordinate with managers to ensure timely completion of activities/campaigns

• Attend assigned meetings, conferences, CMEs to build and strengthen relationship with KOLs

• Coordinate with CFT like regulatory/manufacturing /BD/finance etc to work on new products

Self-Development

• Identify areas of self-development with the help of a reporting manager and work on an agreed action plan, which will be revived on a continuous basis.

Educational qualification and experience

1. Pharmacy graduate with MBA in marketing or international trade/business

2. Minimum experience; 8 to 10 years out of which last 2-4 years in international marketing

3. An exposure to East African countries will be an advantage.