Univest - Marketing Analyst (2-5 yrs)

Campaign Performance Analysis:

Analyze the effectiveness of Marketing campaigns across digital, social, programmatic, and traditional Marketing platforms.

Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).

Perform in-depth analysis of Marketing data to identify trends, opportunities, and areas for improvement.

Reporting & Insights:

- Prepare detailed reports and dashboards to communicate Marketing performance to client stakeholders.

- Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends.

- Collaborate with the Marketing buying and planning teams to provide insights that influence Marketing strategy.

Budget & Spend Analysis:

- Monitor Market spend across campaigns and ensure alignment with allocated budgets.

- Identify opportunities for cost efficiencies and performance improvements.

- Assist in forecasting Market spend based on historical data and future trends.

- Utilize multi-touch attribution models to evaluate the contribution of various Marketing channels (search, display, social, etc.) to overall campaign performance.

Cross-Channel Attribution:

- Utilize multi-touch attribution models to evaluate the contribution of various Marketing channels (search, display, social, etc.) to overall campaign performance.

- Help improve the Marketing attribution process to ensure proper credit is given to each channel.

Marketing Research & Competitor Analysis:

- Stay up to date with industry trends, new tools, and best practices in Marketing analytics.

- Conduct competitor Marketing analysis to understand market positioning and Marketing strategies of competitors.

- Identify emerging platforms and channels for potential investment based on research.

Collaboration & Stakeholder Management:

- Work closely with Marketing planners, buyers, and digital marketing teams to ensure alignment of Marketing strategy with business objectives.

- Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders.

Skills & Experience

- Experience: 2-4 years of experience in Marketing analysis, digital marketing analytics, or a related field.

Technical Proficiency:

- Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms.

- Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms.

- Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively.

- Familiarity with Excel and SQL for data manipulation and analysis.

Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively.