Senior Business Analyst (3-8 yrs)

Job Overview :

Univest is looking for an experienced Senior Business Analyst to transform data into actionable insights, driving business decisions and strategic initiatives. The ideal candidate will be a data enthusiast with exceptional analytical skills and a deep understanding of business operations, marketing strategies, user behavior, and performance optimization.

Key Responsibilities :

1. Data Analysis & Insights :

- Extract, clean, and analyze large datasets to uncover trends, patterns, and business opportunities.

Translate complex data into simple, actionable insights for key stakeholders.

- Monitor and analyze KPIs to evaluate business and marketing performance.

2. Business Strategy & Solutions :

- Collaborate with business leaders to identify challenges and opportunities.

- Provide data-driven recommendations to optimize operations, marketing strategies, and user engagement.

- Build predictive models to forecast business outcomes and improve decision-making.

3. Funnel & User Behavior Analysis :

Evaluate user journeys, identify drop-off points, and propose solutions to improve conversion rates.

Analyze customer acquisition funnels to enhance user retention and engagement.

4. Reporting & Visualization:

- Develop dashboards and reports using tools like Tableau, Power BI, or Looker.

- Present insights and findings in a clear and compelling manner to stakeholders.

5. Process Optimization :

- Identify inefficiencies in business processes and recommend automation or improvements.

- Implement advanced analytical techniques to enhance productivity and performance.

Professional Experience :

- 4-6 years of experience as a Business Analyst, preferably in a data-driven organization.

- Proven track record of delivering impactful insights that drive business growth.

Technical Skills :

- Proficiency in SQL, Python, or R for data analysis and manipulation.

- Experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).

- Strong knowledge of analytics platforms (e.g., Google Analytics, Mixpanel).

- Familiarity with statistical analysis and predictive modeling techniques.