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1 United Breweries Job

Area Sales Manager

3-8 years

₹ 15 - 14.716L/yr (AmbitionBox estimate)

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This is an estimate of the average salary range for this position. It has not been reviewed by the company, and the actual salary may differ.

Mumbai

15 vacancies

Area Sales Manager

United Breweries

posted 20hr ago

Job Role Insights

Flexible timing

Job Description

Role: Area Sales Manager- Institutional Sales

Location: Mumbai

Experience required: 3+ years of relevant HORECA exposure, preferably in Alcobev/FMCG

Key Accountabilities:

Sales Planning

  • Develop the sales plan aligned with the Institutional sales plan for the area
  • Plan for achievement of annual volume targets for Premium, Ultra and Heineken brands (across all SKUs) and draft beer, while ensuring availability across all accounts
  • Bifurcate the sales targets by brand, SKUs and outlets basis sales trends, potential etc.
  • Engage with the supervisor monthly for expense budget basis the sales and marketing plan

Account Management

  • Prepare the PJP for Bangalore distributing the area into 7 to 10 routes and fixing frequency of visit by outlet basis potential of business. Plan agenda by visit for each outlet
  • Liaison with critical stakeholders at the key outlets to ensure continued business. Help drive increased footfalls at the outlets through campaigning and customer engagement activities
  • Bring in sponsorship from UBL for key events at the outlets. Build a business case to secure the sponsorship
  • Oversee execution of UBL sponsored events at the outlets ensuring maximum visibility through collaterals, communication, sales exclusivity etc.
  • Ensure timely payment of discounts to the outlets. Collect required documentation and follow up with the Finance team for timely disbursement.
  • Support supervisor in implementation of promotion activities/campaigns at the outlets of the Group Accounts as planned at the Head-Institutional Sales level

Sales Operations

  • Oversee Draft Operations for timely delivery to the outlets
  • Collect liquor license copy from the outlet and share with the brewery for approvals from the excise
  • Support outlet in procurement of draft machinery and collaterals
  • Communicate with the 3rd party transporter for provision of draft to the outlet
  • Train outlet and on-board onto the draft servicing
  • Visit outlets to ensure adequate stocking of all SKUs. Convince stakeholders (owner, beverage manager, bar incharge etc.) to stock more of UB brands
  • Monitor expenditure vis-à-vis the budget and manage deviations

Market Research

  • Engage with key stakeholders at the outlets to gather market intelligence around competitor activities, consumer behavior, demand etc.
  • Map competition brand and volume presence outlet wise where other brands are also selling. Compare and assess competitor presence vs UBL; Analyze placement of UBL SKUs vs competitor SKUs
  • Observe competitor trade marketing assets and strategies to assess UBL visibility share w.r.t. competitors

Relationship Management/ Team Management

  • Coordinate with brewery team to ensure timely delivery for required beer cases and draft beers.
  • Engage with outlet owners, beverage managers, bar in charges to successfully implement marketing campaigns and drive strategies to push UBL products, brands and interests in order to increase UBL sales and brand equity



Employment Type: Full Time, Permanent

Read full job description

Prepare for Area Sales Manager roles with real interview advice

Top United Breweries Area Sales Manager Interview Questions

Q1. What is the reason of working system fault
Q2. What is the reason of machinery, fault?
Q3. How to handle peak production time
View all 21 questions

What people at United Breweries are saying

4.4
 Rating based on 11 Area Sales Manager reviews

Likes

Empowerment and dare to fail culture

  • Skill development - Good
  • +4 more
Dislikes

More clarity on career Progress

Read 11 Area Sales Manager reviews

Area Sales Manager salary at United Breweries

reported by 81 employees with 1-12 years exp.
₹11.7 L/yr - ₹23.3 L/yr
100% more than the average Area Sales Manager Salary in India
View more details

What United Breweries employees are saying about work life

based on 757 employees
56%
66%
49%
97%
Flexible timing
Monday to Saturday
No travel
Day Shift
View more insights

United Breweries Benefits

Health Insurance
Job Training
Free Transport
Soft Skill Training
Team Outings
Cafeteria +6 more
View more benefits

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Area Sales Manager

3-8 Yrs

Mumbai

20hr ago·via naukri.com
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