PPC Ads / Google Ads Expert / SEO Expert

This job is for the highly skilled PPC ads running experts.

Please check below requirements, if you fulfill all of them, we are looking for you.

1. Technical Skills

• Google Ads Platform Mastery: Proficiency in setting up campaigns, ad groups, keywords, and ad copy.
• Keyword Research: Ability to use tools like Google Keyword Planner to identify high-performing keywords.
• Ad Copywriting: Crafting compelling ad text and headlines to maximize click-through rates (CTR).
• Bid Management: Knowledge of manual and automated bidding strategies.
• Conversion Tracking: Setting up and managing tools like Google Tag Manager, Google Analytics, and conversion tracking pixels.
• Remarketing: Designing and implementing retargeting campaigns to engage previous visitors.

2. Analytical Skills

• Data Analysis: Interpreting campaign metrics (CTR, CPC, CPA, ROAS, etc.) to evaluate performance.
• A/B Testing: Conducting experiments to optimize ads, landing pages, and bidding strategies.
• Budget Management: Allocating and optimizing budgets to maximize ROI.
• Competitor Analysis: Analyzing competitors strategies to identify opportunities.

3. Creative Skills

• Ad Creativity: Designing visually appealing and engaging ads.
• Landing Page Optimization: Ensuring the landing page aligns with the ad and enhances user experience.
• Ad Customization: Using audience insights to tailor ads for specific demographics.

4. Communication Skills

• Client Interaction: Presenting campaign insights and recommendations effectively.
• Team Collaboration: Coordinating with designers, developers, and content teams for cohesive campaigns.

5. Strategic Thinking

• Campaign Planning: Creating strategies to align with business goals.
• Market Research: Understanding target audiences and trends in specific industries.
• Scaling Campaigns: Identifying opportunities to expand successful campaigns.

6. Certifications and Continuous Learning

• Google Ads Certification: Staying certified in Search, Display, Shopping, and Video Ads.
• Keeping Updated: Staying informed about updates to Google Ads policies and features.

7. Problem-Solving Skills

• Troubleshooting: Identifying and resolving issues in underperforming campaigns.
• Adaptability: Adjusting strategies based on real-time data and market conditions.