We are seeking a data-driven Digital Marketing Specialist to join our team. The ideal candidate will have a strong foundation in digital marketing, with a particular emphasis on Google Ads, social media marketing, and analytics. This role requires a strategic thinker who can develop and execute effective digital marketing campaigns to drive customer acquisition and growth.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Manage and optimize Google Ads campaigns to maximize ROI and improve ad performance.
- Create engaging social media content and manage company profiles across various platforms.
- Analyze website and campaign performance metrics to identify trends and opportunities for improvement.
- Conduct in-depth analysis of customer acquisition costs and propose strategies to reduce them.
- Implement SEO best practices to improve organic search visibility and drive website traffic.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Collaborate with cross-functional teams to ensure alignment with overall marketing goals.
Requirements
- Bachelors degree in Marketing, Business, or a related field.
Only female candidates preferred.
- 2+ years of experience in digital marketing, with a strong focus on Google Ads and social media.
- Proven ability to analyze data and translate insights into actionable marketing strategies.
- Strong understanding of SEO principles and best practices.
- Experience with social media platforms (Facebook, Instagram, LinkedIn, etc.).
- Proficiency in Google Analytics and other analytics tools.
- Excellent communication and interpersonal skills.