Senior Business Lead

What you will do:

About the Role

In this exciting role as you'll play a pivotal role in driving customer acquisition and engagement

through our offers and rewards program. You'll leverage your strong business acumen and

analytical expertise to design compelling programs, conduct A/B tests, and optimize performance,

all with the goal of making Angel One the preferred platform for investors in India.

Responsibilities

• Experimentation & Optimization:

• Brainstorm and develop potential A/B testing experiments, including identifying

critical parameters, assigning weightages, and defining success metrics.

• Set up, initiate, and analyze A/B testing results to identify the most effective offers

and program features. This includes thoughtfully creating control and test

environments and ensuring a clear return on investment (ROI).

• Monitor Offer to Redemption (O2R) performance and conduct root cause analysis

(RCA) in case of unexpected spikes or dips in performance.

• Program Design & Innovation:

• Collaborate with the compliance team to explore and develop new offer constructs

that attract and retain investors while adhering to regulations.

• Extend A/B testing and optimization strategies to Angel One's subscription plans

and, if required, research & development (RnE) initiatives.

• Leverage & quot ;Rewards & quot; as a strategic incentive to continuously brainstorm and propose

business-oriented ideas for further boosting user activation and engagement.

• In future: Help with the widgets personalization and urgency messaging across the app

Who you are:

Qualifications

• Experience (6 to 8 years):

• Proven track record in a business ownership role, demonstrating a strong

understanding of customer needs and market dynamics.

• Hands-on experience working with data and leading a team of analysts to extract

insights and inform decision-making.

• Proven ability to design, set up, and analyze A/B tests to measure the effectiveness

of marketing programs.

• Bonus: Prior experience in pricing, promotions, offers, and campaign development

is highly desirable.

• Education: Post Graduation from a top-tier school is preferred. Such as IIT and IIM

• Strong understanding of customer segmentation, targeting, and personalization techniques,

particularly relevant to the Indian investor market.

• Excellent communication, presentation, and interpersonal skills with the ability to influence

stakeholders at all levels.

• Strong leadership skills with a proven ability to motivate and develop a high-performing

team.

Classified as Public

Bonus Points:

• Experience in the Indian financial services industry, particularly online broking or FinTech.

• Knowledge of loyalty program platforms and technologies relevant to the Indian market.

• Experience in building and managing strong relationships with external partners.

We Offer

• A competitive salary and benefits package.

• The opportunity to work in a fast-paced and dynamic FinTech environment at the forefront

of the Indian financial revolution.

• The chance to make a significant impact on Angel One's growth and shape the future of our

Offers & Rewards program.

• Be part of a talented and passionate team dedicated to empowering investors.

Join Angel One and play a pivotal role in making us the most rewarding investment

platform for all Indians!