Sales Development Manager - Go To Market - FMCG (5-15 yrs)

Leading Clients in FMCG

PAN India Role

Team Size ; 3

Key Skills : Sales Development, RTM, GTM, Sales Excellence

CTC: 40LPA

- Drive and sustain GTM transformation initiatives to enhance distribution.

- Lead sales automation efforts and maintain related processes.

- Manage distributor appointments and management and ROI processes.

- Monitor and control sales-related cost lines and budgets.

- Drive and sustain sales and distribution (S&D) KPIs.

- Devise GTM strategies to grow New Distribution (ND) and Wide Distribution (WD).

- Develop and implement account cracking plans and performance management.

- Enhance S&D infrastructure quality and development.

- Identify and implement best practices from peer FMCG companies.

- Drive sales processes, including ideal call steps and coaching calendars.

- Define sales force training objectives, develop content, and execute training.

- Conduct market visits to coach field teams on capability priorities.

- Ensure successful roll-out and implementation of GTM transformation initiatives.

- Lead change management and identify risk mitigation mechanisms.

- Drive on-ground execution of Lead indicators like Effective coverage, Total Lines Sold, Effective man days, Billing efficiency and sustaining business output deliveries.

- Implement Sales Transformation agendas such as SFA implementation, TMR usage, Van rationalization/optimization etc

- Anchor & drive GTM initiatives across urban and rural markets such as any new channel Development, S&D plan execution for the region

- Build insights from the market to develop initiatives for driving business