Senior Copywriter

Treebo is Indias most loved brand and one of the largest chains in the budget segment of hospitality. With a network of 1000+ hotels across 120 cities, Treebo offers travelers the unprecedented value proposition of high-quality stays at affordable prices wherever they go. We are proud of putting dignity back into budget travel where earlier the traveler was forced to contend with poor quality and hygiene. We offer our customers a 100% Quality Guarantee involving a full refund of their booking amount in case their experience is not perfect. We are growing at a break-neck pace, having multiplied 3x year-on-year. We are committed to achieving cash break even within the next few months and building a long term, sustainable business. 

Treebo is a Great Places to Work certified organization. We take immense pride in our culture which is built on a strong foundation of 7 values. Some of these values include - “Exhibit Owner Mindset”, “Have the humility and hunger to learn and help learn”, amongst others. We strongly believe in offering our people - “Treebs”, as they are called - unmatched opportunities to learn and grow. If you’re looking to work at a place that is built on strong fundamentals of business and professional conduct, Treebo is the place for you. 

Responsibilities: 

•  Write high-engagement creative & SEO optimized content that reflects our brand’s voice
•  Lead & mentor a team of content writers 
•  Collaborate with Marketing, PR, and Customer Experience to develop a variety of content marketing materials (Blogs, Push notifications, Email headers, etc.) 
•  Produce error-free content that adheres to the company’s style guidelines 
•  Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
•  Simultaneously manage multiple projects with short deadlines 
•  Propose copy concepts and present underlying strategic thinking to business leaders
•  Witty and creative in writing catchy titles 
•  Reworking content based on feedback from stakeholders 
•  Ensuring all copy is proofread and free of errors 
•  Using research to establish the strategy for reaching out to the target audience 
•  Communications to customers and ensuring consistency in the brand voice 
•  Formulating and integrating keywords for Search Engine Optimization (SEO)

Preferred Qualities: 

•  Demonstrated success in managing blogs 
•  Experience in producing copy for digital, print, and broadcast channels
•  Proficiency with Microsoft Office software, including Word, Excel, PowerPoint
•  Exceptional skill with the nuances of long-form writing that captivates the reader to read more
•  A solid understanding of SEO concepts preferred 
•  Previous experience in creative writing, ideation, and formulation