Area Sales Executive - Modern Trade - Chennai

Role & responsibilities

This position has overall responsibility of developing sales strategies for assigned territories/ LFS counters, focusing on business growth.

• Drive the secondary sales and monitor stocks.  
• Drive the monthly sales through sales promoters. 
• Looks after the process of selecting promoters/merchandiser and make arrangements of training programs for them. 
• Month wise business forecasting, benchmarking the previous year. 
• Observes competitor strategies within the assigned region and outlines efficient sales strategies. 
• Identifies the areas of network expansion and introduces new products in the chains. 
• Once the goals are set for the month, the SO/ASE conducts a performance review of the promoters where their goals and efforts are evaluated on the basis of progress made. 
• Provides on-the-job training and/or classroom training to the frontline sales personnel by understanding their strengths and weaknesses 
• Maintain knowledge of the current sales, promotions, schemes of competitors and security practices on monthly basis.

Preferred candidate profile

• MBA/ Graduate
• Negotiation skills
• Communication and Collaborative skills
• Goal- oriented
• Modern Trade Operations/ LFS Operations
• Account management
• Product / Pricing / Competition knowledge