Trademarkia - Manager - Digital Marketing (2-5 yrs)

We are seeking a highly motivated Digital Marketing Manager to join our team at Trademarkia.

In this full-time remote role, you will lead the company's digital marketing strategy and oversee brand, advertising, and customer engagement initiatives.

This is an exciting opportunity to make a significant impact on our brand and business growth.

Roles and Responsibilities:

- Strategic Leadership: Develop and implement comprehensive digital marketing strategies aligned with business objectives to drive growth and engagement.

- Brand Management & Innovation: Oversee brand consistency, develop innovative branding initiatives, and enhance brand reputation across all channels.

Digital Campaign Execution:

- Design and manage digital campaigns, including SEO, SEM, and social media strategies.

- Create and launch paid search campaigns on platforms like Google Ads and Bing Ads, ensuring alignment with key KPIs such as CPC, CTR, ROAS, and CPA.

- Campaign Optimization & Performance Analysis: Continuously monitor and optimize campaigns using data-driven insights.

- Conduct keyword research and competitive analysis to inform adjustments.

- Creative Content & Proofing: Collaborate with creative teams to produce visually compelling and high-quality content that aligns with the brand's tone and style.

- Ensure all materials are meticulously proofed.

- Data Analysis & Reporting: Track, analyze, and report on campaign performance, providing actionable insights and identifying trends and opportunities.

- Collaboration & Cross-functional Alignment: Partner with marketing, sales, and creative teams to ensure alignment of strategies with broader business goals.

- Provide regular performance updates and actionable insights.

- Brand Development: Implement brand marketing campaigns to boost awareness and engage target audiences, utilizing insights and data to optimize messaging.

Skills and Qualifications Required:

- Bachelor's/Master's degree in Marketing, Business, Communications, or a related field.

- 2-5 years of experience in digital marketing, brand management, and digital advertising.

- Strong expertise in brand development, digital campaign execution, and performance marketing.

- Proficient in managing paid media campaigns (Google Ads, Bing Ads, social media platforms).

- Certifications in paid media, Google Analytics, or performance marketing are a plus.

- Exceptional analytical skills with the ability to leverage data for strategic decision-making.

- Strong creative thinking and problem-solving skills.

- Excellent written and verbal communication abilities, with a keen eye for detail in proofing.

- Experience in the legal industry is a plus but not mandatory