Lead Generation Specialist

The Software Marketing Manager will be responsible for spearheading the creation and execution of comprehensive marketing campaigns designed to promote our portfolio of software solutions. This role requires meticulous market research, strategic planning, and coordination with cross-functional teams to ensure effective marketing activities across multiple channels.

Key Responsibilities:

* Market Research: Conduct thorough research on market trends within [specify industry], identifying customer needs, pain points, and buying objections.

* Buyer Persona Development: Identify decision-makers within our target audience and create detailed buyer personas to tailor our marketing messages.

* Strategy Development: Develop and implement effective marketing strategies for content marketing, paid advertising, and social media to promote our software solutions.

* Budget Management: Plan, allocate, and oversee the budget for marketing campaigns and product launches, ensuring optimal use of resources.

* Goal Setting: Define key marketing activities and objectives to drive customer acquisition and retention.

* Collaboration: Work closely with the product development, social media, and copywriting teams to establish clear product positioning and messaging guidelines.

* Execution Oversight: Oversee day-to-day promotional activities and maintain the quality and consistency of marketing assets (e.g., copy, blog content, social media posts, product leaflets).

* Stakeholder Engagement: Build and maintain strong relationships with external stakeholders, including industry thought leaders and subject matter experts.

* Performance Tracking: Track and analyze marketing analytics, reporting on ROI across various initiatives to senior leadership.

Requirements:

Bachelors degree in Marketing/Advertising, Communications, Business, or a related field.

1. 5+ years of experience managing software marketing projects; B2B and SaaS marketing experience is a plus.

2. Proficiency in project management software such as Trello, Jira, or Asana.

3. Experience with marketing automation tools such as HubSpot Marketing Hub, Active Campaign, or Marketo.

4. Excellent communication and presentation skills.

5. Strong analytical abilities, project management skills, and attention to detail.