Content Operations

 JOB DESCRIPTION

 

  At Times Internet, we build premium digital products that simplify and enhance the everyday lives of people. We are India s largest digital products company with a presence in a wide range of categories across news, entertainment, marketplaces, and transactions. Many of our products are market leaders & iconic brands in their own right. TOI, ET, Indiatimes, NBT, ET Money, TechGig, Cricbuzz, among others, are products that bring you closer to your interests and aspirations. We are excited by new possibilities and look forward to bringing new products, ideas, and technologies that help people make the most of every day.

  Build a career of purpose & passion with Times Internet.

  About Timesofindia. com

  TOI is India s largest and most influential news publisher in English. We inform and actively engage you to drive progress at a local and national level. We bring you the latest news, analysis, and videos across current affairs, business, entertainment, sports, lifestyle, and culture every day.

  About the role:

  The role involves identifying relevant articles, coordinating with the editorial team, and optimizing content based on data and user behavior.

  Key responsibilities include:

•   Independently curating and selecting articles for various TOI sections.

•   Driving CTR for TOI content through strategic selection and placement.

•   Providing inputs to the editorial team and sharing feedback to enhance content quality.

•   Analyzing data and user behavior to optimize content performance and CTR.

  Skills, Experience & Expertise

•   Proven experience in content management with a strong focus on optimizing CTR (Click-Through Rate) strategies.

•   Ability to analyze performance metrics and make data-driven decisions to improve CTR.

•   Strong understanding of audience engagement techniques and user behavior.

•   Excellent communication skills, both written and verbal, with proficiency in crafting engaging and impactful content.

•   Ability to manage multiple projects simultaneously while ensuring attention to detail.

•   Experience in collaborating with editorial, marketing, and product teams to align content strategies with business goals.

  Eligibility

•   A minimum of 2-3 years of experience in content management or a similar role, with hands-on experience managing CTR.

•   Must hold a graduate degree.

•   Strong communication and content creation skills.

•   Ability to work on rotational shifts if required.

•   Prior experience in managing CTR performance for digital platforms is an advantage.

  The ideal candidate should possess excellent communication skills, analytical abilities, and a proactive approach to content management.

  Location:  Noida

  Required experience:  2-3 years