Audience Monetization Lead - Financial Products

• We are seeking an Audience Monetization Manager to drive revenue growth through partnering with
• BFSI, NBFCs, Neo Banks, and Fin-tech companies. This role will be responsible for driving ARPU growth
• of our existing and expanding user base with a significant toppling impact. The ideal candidate will have
• experience in credit card integrations and partnerships between digital platforms and banks.

Work Responsibilities

• Develop and implement strategies to drive revenue growth through partnerships with Banks,
• NBFCs, card Networks, Neo Banks, and Fin-tech companies
• Identify and prioritize potential partners based on revenue potential, member acquisition, and
• commission structures
• Develop and maintain strong relationships with key partners to ensure successful partnership
• outcomes
• Collaborate with the product team to launch credit card recommendation and application flows on
• Times Card digital platforms (Apps/ Website)
• Work with the marketing team to create compelling value propositions for members and partners
• Analyze and report on key metrics related to audience monetization and partner performance
• Stay up-to-date with industry trends, market changes, and competitive landscape to drive
• innovation and growth
• GTM strategy/ Marketing plan
• Manage lead PL of the program
• Coordinate utilization of network/ issuer benefits funding for qualifying incentives marketing support
• Ensure overall system operations compliance aspects of Co-branded Credit Card Program through the cross functional teams
• Develop an understanding of market trends including risk, fraud and regulatory constraints
• Monitor competitors co-brand card programs to ensure our program remains competitive; identify potential new value proposition opportunities
• Analyze statistics related to portfolio growth (acquisition and retention), purchase volume, marketing campaign results

Skills, Experience Expertise

• Experience working with BFSI, NBFCs, Neo Banks, and Fin-tech companies
• Proven track record of driving revenue growth through partnerships
• Experience launching credit card integration on apps for lead-based revenue generation
• Excellent communication, negotiation, and relationship-building skills
• Strong analytical and data-driven mindset
• Ability to thrive in a fast-paced, dynamic environment
• Eligibility
• Bachelors or Masters degree in Business, Marketing, or related field
• 7-12 years of experience in audience monetization, partnership management, or business
• development