Manager - Digital Marketing (3-8 yrs)

This position entails working from our office located in Teynampet, Chennai

Responsibilities

- Manage AdWords and other paid channels

- Set targets and build strategies to help achieve them

- Develop and implement campaigns to better lead quality and beat the competition

- Perform data analysis around web traffic and other key metrics

- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels

- Communicate with team members on campaign developments, timelines, and results

- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)

- Analyze web traffic metrics and suggest solutions to boost web presence

- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends

- Keep up-to-date with our audience's preferences and proactively suggest new

campaigns

- Liaise with Marketing, Sales, Design and Content teams to optimize customer

experience and ensure brand consistency

- Establish best practices in digital marketing

Requirements

- 3-5 years of experience in Digital Marketing or a similar position preferred

- Relevant Bachelor's degree preferred

- Proven experience building campaign strategies from scratch

- Basic knowledge of analytics tools and the ability to set up tracking/reporting

mechanisms to capture key metrics

- Experience working with data

- Solid knowledge of web analytics tools like Google Analytics

- Hands on experience with online marketing tools and practices

- Demonstrable experience with SEO/SEM and CRM software