Digital Marketing Operations Team Lead

Primary Responsibilities:

People Leadership:

• Build, lead, and mentor team members by providing guidance, coaching, training, and support.
• Foster unity, partnership, and teamwork by encouraging collaboration and promoting a positive team culture.
• Delegate tasks to individual team members based on their skills, knowledge, and expertise to distribute workload effectively, promote collaboration, and improve efficiency.

• Represent the email automation and web production teams in meetings, communicating team progress or delays.
• Coordinate work across production teams with other Divisional Marketing team members.
• Apply strong written and verbal communication (English) skills to ensure all stakeholders are aligned.
• Understand our different businesses, the customers we serve, and our product offerings to assist in aligning business objectives and priorities between technical and non-technical team members.

• Lead a team of technical web and email automation experts responsible for managing and administrating our marketing automation (Eloqua) and web (Adobe Experience Manager) platforms.
• Collaborate with digital marketing team leads on the technical design, implementation, and optimization of automated marketing campaigns.
• Understand all software and systems associated with our tech stack, including how these systems integrate and affect our overall customer journey.
• Guide technical decisions and help provide solutions to the production teams.

• Bachelors degree in marketing, digital marketing, computer science, or related field.
• 5-7 years of experience in people management, leading a digital marketing team.
• 3-5 years of hands-on experience in marketing automation and web page publication.
• Proficiency in web coding languages such as HTML, CSS, and JavaScript.
• Expertise in Oracle Eloqua, Adobe Experience Manager, and Workfront.
• Strong time management skills, prioritization abilities, and a drive to take ownership of issues and tasks.
• Experience with privacy regulations such as GDPR, CASL, and CAN-SPAM Act.
• Strong analytical and troubleshooting skills.
• Excellent English language written and spoken ability.