Marketing Manager

Position : Head Marketing ( Cooling SBU)

JobLocation : MRC Nagar, Chennai

Reportingto : Global Sales Head ( C & H )cooling

Qualification : BE/BTECH+MBA

Yearsof Experience : Min 11 Yrs to 15 Yrs

C & H Cooling SBU

C & H Cooling SBU is present in over 85 countries worldwide andcurrently has 65% business from international markets mainly Europe, Americas, SEA, Middle East and Africa. The SBU manufactures environment friendlyAbsorption Cooling Equipment in its India and China plants. Thermax AbsorptionCooling Products have won several awards of international repute and hasnumerous patents to its credit. The SBU is developing special products toharness Solar Energy for Cooling Applications and process cooling solutions.Highest Efficiency and Widest Range is motto of the business and Worlds mostefficient Triple Effect Absorption Chillers are latest in its energy efficientproduct basket. The SBU has set itself a target of world No.1 AbsorptionChiller Company by 2020.

Roles and Responsibilities :-

1. Responsiblefor Preparing marketing plan for the business unit and its execution, Drivingthis plan through a team of marketing executives

2. Marketresearch for the business encompassing New Products, New Applications and NewGeographies

3. Createstrategies to improve brand visibility and product acceptability in targetmarkets

4. Understandingindustrial applications and create technical papers/case studies on viabilityof our client for replicating success stories globally

5. Creatingnew channels of enquiry generation

6. CompetitionMapping: Product and capability analysis for all major players worldwide

7. BusinessDevelopment & Promotion Activities: Domestic and International

8. Creatingmarketing pitch/positioning for new products and applications consideringtarget segment

9. Moreof Advertising, branding and other campaigns

Critical Competencies for thejob: -

1. Passionate and Self Driven

2. Effective Communicator

3. Excellent Presentation skill

4. Team Player : Excellent in cross-functional working

5. Smart, Creative, Enthusiastic, Proactive and Self-driven.

6. High customer orientation.

7. Ability to network with various contact points, internal andexternal, build and nurture relationships