The Souled Store - Growth Marketing Manager (3-6 yrs)

The Souled Store is a homegrown youth casual-wear brand started in 2013.

- We are one of India's largest online merchandising platforms with licenses like Disney,. Warner Bros; WWE, IPL, Viacom18 to name a few.

- Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also is at the forefront of the latest youth style and fashion trends.

- In addition to core men and women wear apparel categories, we have also expanded to new categories and introduced new product lines like activewear, supima products, innerwear, personal care products like perfumes etc.

- We have also launched footwear and kidswear recently.

- Although we are primarily an online brand, we've expanded in the offline retail space as well and have stores in Mumbai, Bangalore, Delhi, Pune and Indore.

- The Souled Store was born out of the idea of loving what you do, from the soul.

- We believe that people do their best work when they love what they do

- There are too many Monday mornings and you can't go dreading every single one of them Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders.

- If you identify with what we do and are interested.

- In being a part of an aggressively growing brand, we would love to have you on board!.

Team Position & Summary :.

- As the Growth Marketing Manager, you will be responsible for leading, executing, and optimizing multi-channel digital marketing strategies to drive customer acquisition, engagement, and revenue growth.

- We are looking for a data-driven, creative, and strategic thinker with a proven track record in e-commerce.

- Your mission will be to scale the business by focusing on performance marketing, customer retention, and conversion optimization.

Job Location : Lower Parel, Mumbai.

Responsibilities :.

Revenue Generation & Growth Strategy:.

- Develop and execute strategies to drive revenue growth through digital marketing campaigns.

- Identify opportunities to optimize customer acquisition channels and ensure that marketing initiatives meet or exceed business objectives.

Campaign Management:.

- Lead end-to-end campaign management across platforms like Google Ads, Facebook, Instagram, email marketing, SEO, and SEM.

- Track and refine campaigns for higher performance and efficiency.

Performance Analysis:.

- Analyze key performance metrics across all campaigns, generating actionable insights to enhance conversion rates, reduce acquisition costs, and improve overall ROI.

Customer Acquisition & Retention:.

- Drive initiatives that attract new customers while also focusing on retaining and engaging existing customers through loyalty programs, personalized communications, and lifecycle marketing strategies.

Cross-functional Collaboration:.

- Work closely with teams from design, product, and sales to align marketing strategies with product launches, seasonal campaigns, and overall business goals.