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Content Marketing Specialist
The SmartWare
posted 7mon ago
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Job Description
Content Strategy Development:
- Develop and refine content strategies aligned with business goals, target audience, and brand messaging.
Conduct market research and competitor analysis to identify content opportunities and trends.
Define content themes, formats, and channels based on audience preferences and behavior.
Content Creation and Management:
- Lead the creation of high-quality and engaging content across various platforms (blog posts, articles, videos, infographics, etc.).
Manage content calendars, ensuring timely delivery and consistency in messaging.
Collaborate with content creators, designers, and freelancers to produce diverse and compelling content.
SEO and Performance Optimization:
- Optimize content for search engines (SEO) to improve visibility and organic traffic.
Monitor content performance using analytics tools and refine strategies based on data insights.
Implement SEO best practices and strategies to enhance content reach and impact.
Campaign Development and Promotion:
- Plan and execute content marketing campaigns, coordinating with other marketing teams as needed.
Utilize various distribution channels (social media, email marketing, etc.) to promote content and reach target audiences.
Measure campaign effectiveness and adjust strategies to maximize results.
Brand Messaging and Storytelling:
- Ensure consistency in brand messaging and storytelling across all content touchpoints.
Develop compelling narratives that resonate with the target audience and align with the brand's values.
Team Leadership and Collaboration:
- Mentor and guide junior members of the content team, providing support and direction.
Collaborate with cross-functional teams, including marketing, sales, and design, to align content strategies with broader marketing initiatives.
Continuous Learning and Innovation:
- Stay updated with industry trends, content marketing best practices, and emerging technologies.
Implement innovative and creative approaches to content creation and distribution.
Skills and Qualifications:
- Proven experience in content marketing, preferably in a senior or leadership role.
Strong writing, editing, and storytelling skills with an eye for detail and creativity.
Proficiency in content management systems (CMS) and analytics tools (Google Analytics, etc.).
Strategic thinking and data-driven decision-making abilities.
Leadership, collaboration, and project management skills.
Ability to multitask, prioritize, and work in a fast-paced environment.
Employment Type: Full Time, Permanent
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